# In-Flight Elevation Luxe in-flight experiences become increasingly niche. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 23, 2018 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/inflight-elevation ## Key Figures - Trend score: 4.8/10 - Evidence articles: 7 ## What is the In-Flight Elevation trend? **In-Flight Elevation:** For those who can afford them, in-flight experiences that expand beyond comfort and entertainment are becoming increasingly common. Ranging from pet-friendly jets to in-flight aromatherapy, these products cater to luxury-minded consumers seeking more for the high costs they pay to fly, while giving brands the opportunity to elevate customer experiences with little extra costs. ## At a Glance - Evidence: 7 featured examples - Articles from: May 3, 2016 to Aug 22, 2018 - Published: Apr 23, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the In-Flight Elevation trend ### Luxury In-Flight Experiences As more airlines cater to luxury-minded consumers seeking the high costs they pay to fly, brands have opportunities to offer elevated customer experiences. ### Personalized In-Flight Services Brands can offer more personalized and tailored in-flight services, such as chef-curated meals, pet-friendly travel, and updated dating apps. ### Wellness-Focused Travel Experiences Airlines can partner with wellness companies to offer passengers a more holistic journey by prioritizing nutrition, rest, and relaxation. ## What the In-Flight Elevation trend means for industry ### For Aviation As airlines differentiate themselves with luxurious experiences, aviation companies have opportunities to create innovative solutions for in-flight comfort and entertainment. ### For Hospitality Hotels can partner with airlines to offer seamless and elevated travel experiences to their global clientele. ### For Wellness Wellness companies can create customized products and services to meet the needs of travelers seeking healthy and holistic travel experiences. ## Workshop question Consider a way your brand could enhance its customers' experience with its products/services, in a way that keeps added costs at a minimum. ## Trend signals for In-Flight Elevation Trend score 4.8 out of 10, from popularity 67%, activity 68%, freshness 8%. - Popularity: 67% - Activity: 68% - Freshness: 8% ## Examples of the In-Flight Elevation trend 7 featured examples from May 3, 2016 to Aug 22, 2018. - [In-Flight Bunk Beds](https://www.trendhunter.com/trends/airbus-bunk-beds): Airbus Bunk Beds are Set to Change Comfort in Air Travel (Category: World) Implication: The introduction of Airbus bunk beds and other comfort modules presents a unique opportunity for airlines to differentiate their services and win over customers who prioritize com… - [Premium In-Flight Sleeping Products](https://www.trendhunter.com/trends/inflight-sleeping-products): Casper is Providing Comfort 30,000 Feet in the Air (Category: World) Implication: The travel and hospitality industry can benefit from partnering with premium in-flight sleeping product brands to enhance the overall travel experience and attract luxury traveler… - [Wellness-Focused Flying Experiences](https://www.trendhunter.com/trends/ultralonghaulflight): Singapore Airlines Enhances its Ultra-Long-Haul Flight (Category: World) Implication: The partnership between Singapore Airlines and Canyon Ranch introduces a wellness-focused approach to air travel, offering an opportunity for disruptive innovation within the airl… - [Aromatic In-Flight Experiences](https://www.trendhunter.com/trends/air-canada-signature-service): The Air Canada Signature Service is Enhanced with Essential Oils (Category: Lifestyle) Implication: Integrating aromatherapy, luxury amenities, and regional products into hotel stays to enhance guest experiences. - [Pet-Friendly Travel Services](https://www.trendhunter.com/trends/luxurious-travel): 'Life Travel' Has a Luxurious Travel Option for Pets and Owners (Category: Luxury) Implication: A disruptive innovation opportunity for companies in the travel industry to cater to the growing demand for pet-friendly and luxurious travel services. - [Chef-Curated Airline Meals](https://www.trendhunter.com/trends/prepared-by-top-chefs): This Premium In-Flight Menu is Prepared by Top Chefs (Category: Lifestyle) Implication: Offering top chef-designed menus can differentiate an airline and offer a new premium experience. - [Updated On-Flight Dating Apps](https://www.trendhunter.com/trends/airdates-app): The AirDates App Now Includes Social Media Integration (Category: Tech) Implication: The travel and tourism industry can leverage in-flight dating apps to enhance the travel experience and provide a unique and enjoyable social networking platform for air travelers. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)