# In-Flight Beacon Consumers look for ways to stay in-the-know during travel. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Apr 29, 2015 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/inflight-beacon ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the In-Flight Beacon trend? **In-Flight Beacon:** Location-based beacon technology has the power to transform the travel industry by ensuring consumers are notified of every opportunity or promotion available to them. Its implementation in major airports and airlines suggests that consumers not only want to streamline the travel process, but specifically customize it to their needs. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 29 to Sep 25, 2014 - Published: Apr 29, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the In-Flight Beacon trend ### Location-Based Beacon Technology Location-based beacon technology has become a disruptive innovation in travel industry, as it allows travelers to stay informed of every opportunity or promotion available. ### Indoor Navigation with Beacons The use of beacons aids in indoor navigation, particularly for travelers with disabilities ### Shareable Beacon Data BLE technology and Common-Use Beacon Registry enables sharing of beacon data to give passengers access to the most accurate, relevant and pertinent information. ## What the In-Flight Beacon trend means for industry ### For Travel Industry The travel industry can leverage location-based beacon technology to improve customer experience and add value to their services. ### For Indoor Mapping and Navigation Indoor mapping and navigation industry can benefit from the disruptive innovation with the aid of beacon technology. ### For Mobile App Development Industry Beacon technology is disrupting the mobile app development industry, particularly with the development of apps that focus on location-based promotions and personalized updates for users. ## Workshop question How could your brand adopt beacon technology to make consumers' lives easier? ## Trend signals for In-Flight Beacon Trend score 3.2 out of 10, from popularity 52%, activity 35%, freshness 8%. - Popularity: 52% - Activity: 35% - Freshness: 8% ## Examples of the In-Flight Beacon trend 4 featured examples from Aug 29 to Sep 25, 2014. - [Shareable Air Travel Beacons](https://www.trendhunter.com/trends/commonuse-beacon-registry): The Common-Use Beacon Registry Lets Airports Share Beacon Data (Category: World) Implication: The aviation industry can leverage the Common-Use Beacon Registry to enhance passenger experience and efficiency. - [Beacon Airport Navigation](https://www.trendhunter.com/trends/indoor-navigation): The indoo.rs Indoor Navigation at SFO Helps Blind Travelers Get Around (Category: World) Implication: Beacon technology-based indoor navigation can be implemented in airports to improve accessibility and wayfinding for visually impaired travelers, creating a more inclusive travel… - [Beacon-Enabled Airports](https://www.trendhunter.com/trends/miami-international-airport): Miami International Airport Has Integrated the Tech in a World's First (Category: Tech) Implication: The aviation industry has an opportunity to adopt beacon technology to improve the passenger experience, increase operational efficiency, and enhance safety measures. - [Beacon Airport Assistance](https://www.trendhunter.com/trends/beacon-technologies): British Airways Implements Beacon Technologies in Heathrow Airport (Category: Tech) Implication: Beacon technologies offer opportunities for airlines to differentiate themselves by improving the customer experience and efficiency of airport operations. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)