# Inflation Relief Brands are reducing and locking prices to help combat rising inflation rates. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Jan 29, 2023 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/inflation-relief ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Inflation Relief trend? **Inflation Relief:** Restaurants and grocery stores are locking and reducing prices to show customers that they value affordability and accessibility. Rising inflation rates continue to affect even the most affordable fast-food restaurants. These price commitments help retain loyal customers as they face economic uncertainties. ## The consumer insight behind the Inflation Relief trend Inflation rates in North America are currently rising at a monthly rate that far exceeds the pre-pandemic levels. As a result, many families have to budget carefully to account for food, rent, and other necessities. This means that as food prices rise alarmingly quickly in restaurants and grocery stores, customers must make adjustments to their lifestyles. This places pressure on businesses to offer reduced prices, promotions and fixed-price commitments. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 2, 2022 to Jan 24, 2023 - Published: Jan 29, 2023 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Inflation Relief trend ### Fixed-Price Commitments Businesses are offering fixed-price commitments to retain loyal customers and showcase their value for affordability in the face of rising inflation rates. ### Price-Marked Products Price-marked products are gaining popularity among consumers who are looking for simple ways to stick to their budget, prompting brands to introduce price-marked packs and expanding their PMP portfolio. ### Inflationary Subscription Programs Subscription programs that provide discounts in the face of inflationary times are becoming more popular among businesses, including food and restaurant brands. ## What the Inflation Relief trend means for industry ### For Food and Grocery The food and grocery industry is introducing value-focused products like low-cost family food ranges and price-marked snack bars to combat rising food prices and inflation rates. ### For Quick-Service Restaurants Quick-service restaurants are looking for ways to offer value to their customers through fixed-price commitments, inflationary subscription programs, and price discounts. ### For Convenience Stores Convenience stores are tapping into the popularity of price-marked products to attract value-focused shoppers looking for ways to stick to their budget amidst record-high inflation rates. ## Workshop question How is your industry maintaining customers during rising economic inflation? ## Trend signals for Inflation Relief Trend score 2.7 out of 10, from popularity 44%, activity 23%, freshness 14%. - Popularity: 44% - Activity: 23% - Freshness: 14% ## Examples of the Inflation Relief trend 5 featured examples from Nov 2, 2022 to Jan 24, 2023. - [Fixed-Rate Pizza Commitments](https://www.trendhunter.com/trends/fixedrate-pizza-commitment): Pizza Pizza Keeps the $16.99 XL 4-Topping Pizza at a Fixed Price (Category: Business) Implication: Opportunities for fast food restaurants to experiment with innovative pricing strategies to attract customers and stay competitive in a crowded market. - [Inflationary Meal Subscriptions](https://www.trendhunter.com/trends/plate-pass): Urban Plates' Plate Pass Shares 20% Savings for $5 Per Month (Category: Lifestyle) Implication: In the food service industry, loyalty programs with immediate savings can increase sale and visitors significantly. - [Low-Cost Family Food Ranges](https://www.trendhunter.com/trends/kqf-family-saver-range): The KQF Family Saver Range Offers Value-Focused Foods (Category: Lifestyle) Implication: Opportunities for retailers to introduce value-focused food ranges to attract budget-conscious consumers. - [Price-Marked Chip Packs](https://www.trendhunter.com/trends/kp-snacks): KP Snacks Launches Two Flavors of the 'KP Mini Chips' in PMP Format (Category: Lifestyle) Implication: Snack food manufacturers will need to create healthier, more natural options to meet the changing demands of consumers. - [Price-Marked Breakfast Snack Bars](https://www.trendhunter.com/trends/belvita-pricemarked-pack): The BelVita Price-Marked Pack Eases Shopper Price Concerns (Category: Marketing) Implication: Package food and beverage products in convenient formats with clear pricing to meet the rising demand for budget-friendly options and attract consumers. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)