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# Inflatable Wear
Fashion designers are launching inflatable garments for consumers to wear.

By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Sep 6, 2020 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/inflatable-wear

## Key Figures

- Trend score: 6.0/10
- Evidence articles: 4

## What is the Inflatable Wear trend?

**Inflatable Wear:** The inflatable aesthetic has been explored as a concept by fashion designers on the runway floor. Now, brands are launching consumer-focused wearable garments, with inflatable functionalities that capture attention with a unique appeal or a special functionality.

## The consumer insight behind the Inflatable Wear trend

Contemporary consumers—especially Gen Z and Millennials—are continuously prioritizing their need for self-expression, both in real life and on social media. In order to come off as unique and interesting, consumers in this space are placing a big emphasis on surrounding themselves with novelty items that are captivating. Affording them the possibility to become the center of attention, consumers feel more comfortable and confident in themselves as a result.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Apr 2 to Sep 6, 2020
- Published: Sep 6, 2020
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Inflatable Wear trend

### Inflatable Fashion

Inflatable garments with unique styles and functionalities are capturing attention in the fashion industry, providing opportunities for self-expression.

### Customizable Wearables

Fashion brands are launching wearable garments that can be customized by wearers to suit their needs, providing opportunities for innovation in smart and interactive clothing.

### Personal Space Protection

Wearable innovations that create a barrier between the wearer and their surroundings, such as inflatable jackets, are becoming popular solutions for consumers seeking personal space in crowded environments.

## What the Inflatable Wear trend means for industry

### For Fashion

Inflatable fashion is creating opportunities for unique self-expression in the clothing industry.

### For Technology

Customizable wearables are creating opportunities for innovation in the tech industry, with advancements in smart clothing and interactive garments.

### For Travel and Hospitality

Personal space protection innovations like inflatable jackets are becoming popular solutions for consumers in crowded environments, providing opportunities for innovation in the travel and hospitality industry.

## Workshop question

How might your brand appeal to consumer's interest in novelty?

## Trend signals for Inflatable Wear

Trend score 6.0 out of 10, from popularity 82%, activity 90%, freshness 9%.

- Popularity: 82%
- Activity: 90%
- Freshness: 9%

## Examples of the Inflatable Wear trend

4 featured examples from Apr 2 to Sep 6, 2020.

- [Inflatable Floating Suits](https://www.trendhunter.com/trends/floating-suit): SiiGii's Suit Lets Wearers Float and Stay Protected from the Sun (Category: Unique)
  Implication: Companies in the outdoor recreation industry can innovate by incorporating inflatable, sun-protective materials and technologies for their product lines.
- [Personal Space-Centric Inflatable Jackets](https://www.trendhunter.com/trends/inflatable-jacket): The Space Optimiser Can Be Inflated Via an Electric Pump (Category: Marketing)
  Implication: Hotels and resorts can offer inflatable jackets as an additional amenity to enhance guests' comfort and privacy.
- [Viral Inflatable Trouser Pre-Orders](https://www.trendhunter.com/trends/inflatable-trouser): Harikrishnan Garnered Global Attention with His Airy Trousers (Category: Fashion)
  Implication: As the fashion industry continues to evolve, designers and companies may look to the rising trend of inflatable fashion, such as Harikrishnan's Inflatable Trousers, to create new…
- [Inflatable Springtime Jackets](https://www.trendhunter.com/trends/nike-ispa-inflate-jacket): The Nike ISPA Inflate Jacket Accommodates Changing Temperatures (Category: Fashion)
  Implication: Disruptive innovation opportunity: Integrate inflatable technology into clothing lines to offer functional and customizable options.

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All articles: [Art & Design](https://www.trendhunter.com/artdesign)
