# Infantvertising Utilizing toddlers in campaigns offers a more playful connection with viewers. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jan 23, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/infantvertising ## Key Figures - Trend score: 4.6/10 - Evidence articles: 8 ## What is the Infantvertising trend? **Infantvertising:** With marketers constantly looking for ways to engage consumers, replacing actors with infants offers a way to engage viewers on a more humorous level. The commonly positive and heartwarming sentiment toward toddlers incites positive feelings regarding the brand. ## At a Glance - Evidence: 8 featured examples - Articles from: Feb 20, 2013 to May 1, 2015 - Published: Jan 23, 2014 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Infantvertising trend ### Humorous Infant Ads Replacing actors with infants in campaigns provides positive and playful connections with viewers. ### Parental Worry Depicting Ads The Cape Town Fish Market ads mirror parental concerns and offer comedic relief while establishing brand relevance. ### Tech-Savvy Infant Ads MTS India's Wi-Fi ad acknowledges the technological awareness of modern infants while advertising the interconnected advantages of their service. ## What the Infantvertising trend means for industry ### For Marketing and Advertising Infant-focused ads are becoming increasingly popular and present a new niche for ad campaigns. ### For Childcare and Babysitting Industry Marketing relating to infant care and babysitting are now utilizing humorous ads to target consumers. ### For Family-Oriented Products Products tailored towards families and infants can establish a brand's relevance by presenting relatable content in ads. ## Trend signals for Infantvertising Trend score 4.6 out of 10, from popularity 76%, activity 54%, freshness 8%. - Popularity: 76% - Activity: 54% - Freshness: 8% ## Examples of the Infantvertising trend 8 featured examples from Feb 20, 2013 to May 1, 2015. - [Explanatory Infant Upset Ads](https://www.trendhunter.com/trends/baby-rash-cream): Bepantol's Baby Rash Cream Ad Offers One Cry-Stopping Solution (Category: Marketing) Implication: Opportunity for baby care brands to innovate and create products that address the various needs of babies and provide solutions for upset infants. - [Newborn Safety Auto Commercials](https://www.trendhunter.com/trends/volkswagen-jetta-commercial): Safety is Paramount in the New the Volkswagen Jetta Commercial (Category: Autos) Implication: Emerging marketing opportunities in the form of emotionally resonant safety messaging, like that employed by Volkswagon in the Jetta Commercial, in addition to emerging safety-foc… - [Devious Babysitting Campaigns](https://www.trendhunter.com/trends/cape-town-fish-market): The Cape Town Fish Market Ads Warn Against Leaving Your Kids at Home (Category: Marketing) Implication: Innovative marketing strategies that use humor and relatability can disrupt traditional advertising methods. - [Mirroring Infant Image Ads](https://www.trendhunter.com/trends/evian-babies-commercial): This Evian Babies Commercial 'Baby & Me' Brings Back Dancing Tots (Category: Lifestyle) Implication: The advertising industry can explore the use of interactive mirrors and nostalgia-based marketing to create innovative and engaging campaigns. - [Photoshopped Celebrity Baby Ads](https://www.trendhunter.com/trends/celebrity-babies): This Ad for the Sun UK Spoofs Grown-Up Celebrity Babies (Category: Pop Culture) Implication: Using humor, creativity, and technology to engage consumers through various channels such as TV, digital, and social media, creating brand awareness and growth. - [Customized Doodled Diaper Ads](https://www.trendhunter.com/trends/huggies-korea): Huggies Korea Launched an Adorably Artistic Campaign (Category: Marketing) Implication: By incorporating customized experiences and benefits for parents, the baby products industry can increase brand loyalty and differentiate from competitors. - [Crawling Baby Competitions](https://www.trendhunter.com/trends/baby-competition): Vileda's Cute Social Campaign Cleverly Promotes Its Hot Spray Mop (Category: Art & Design) Implication: The household cleaning products industry can explore hosting fun competitions and campaigns to generate interest and promote their products in a refreshing way. - [Demanding Baby Ads](https://www.trendhunter.com/trends/wi-fi-ad): MTS' Wi-Fi Ad Has a Baby Refuse to Be Born into a House Without Internet (Category: Tech) Implication: Innovation opportunity for baby product manufacturers to incorporate technology and connectivity features into their offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)