# Altruistic Adulteration Sparking conversation, dolls and cartoons are used to raise awareness. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 14, 2014 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/infantilizing-awareness ## Key Figures - Trend score: 6.1/10 - Evidence articles: 4 ## What is the Altruistic Adulteration trend? **Altruistic Adulteration:** Calling attention to violence, campaigns are utilizing nostalgic references like cartoons to discuss topics like abuse. Placing icons like Disney characters into realistic situations, these awareness campaigns transform childhood references into raw imagery, bringing attention to important issues. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 17, 2012 to Jul 13, 2014 - Published: Jul 14, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Altruistic Adulteration trend ### Nostalgic References Campaigns utilize nostalgic references like cartoons to discuss topics like abuse, transforming childhood references into raw imagery. ### Realistic Takes on Popular Characters Realistic takes on popular characters like Angry Birds and Barbie are explored to draw attention to important issues. ### Shocking Imagery in Advertising Advertising campaigns are utilizing shocking imagery and juxtaposing it with traditionally fulfilled and happy characters to raise awareness on issues like domestic abuse. ## What the Altruistic Adulteration trend means for industry ### For Advertising and Marketing In marketing and advertising, utilizing nostalgia or realistic. takes on popular characters can be used to raise awareness on important issues. ### For Entertainment and Media In the entertainment and media industry, discussing taboo topics is becoming more popular and realistic takes on popular characters can be incorporated to create a conversation around these important issues. ### For Social Activism and Non-Profit In the social activism and non-profit industry, utilizing popular children's icons to bring awareness to an important issue can be a powerful tool to encourage victims to report their cases in order for the authorities to prevent it from happening again. ## Trend signals for Altruistic Adulteration Trend score 6.1 out of 10, from popularity 89%, activity 87%, freshness 8%. - Popularity: 89% - Activity: 87% - Freshness: 8% ## Examples of the Altruistic Adulteration trend 4 featured examples from Feb 17, 2012 to Jul 13, 2014. - [Abused Princess Ads](https://www.trendhunter.com/trends/saint-hoax): These Battered Disney Ads by Saint Hoax Hope to Put an End to Domestic Abuse (Category: Social Good) Implication: Opportunity for advertising agencies to create impactful campaigns that address societal issues and promote awareness. - [Incestuous Princess Posters](https://www.trendhunter.com/trends/abuse-awareness): These Abuse Awareness Illustrations by Saint Hoax are Cringe-Inducing (Category: Art & Design) Implication: Opportunities for artists and designers to use their skills to create impactful artwork that raises awareness and promotes social change. - [Bruised Doll Art Projects](https://www.trendhunter.com/trends/barbie-doll-art): Samantha Humphreys' Barbie Doll Art Series Addresses Adult Topics (Category: Art & Design) Implication: Artists in the industry can explore new ways of conveying important messages and sparking social discussions through unconventional mediums, such as dolls and toys. - [Beaten Avian Depictions](https://www.trendhunter.com/trends/angry-birds-by-scooterek): Angry Birds by Scooterek Has the Gang Bruised and Sore (Category: Art & Design) Implication: Opportunity for game developers to create alternative game versions that integrate elements of realism and responsible gaming practices. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)