# Infantilized Matrimony As more couples put off marriage, brands scramble to encourage unions. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Mar 30, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/infantilized-matrimony ## Key Figures - Trend score: 4.9/10 - Evidence articles: 8 ## What is the Infantilized Matrimony trend? **Infantilized Matrimony:** Like buying a car or a house, marriage is viewed as a rite of passage into adulthood, but a distinct decrease in unions amidst Millennial couples is forcing brands to tailor wedding-centric goods to be more carefree and youthful as a way to encourage vow exchanges and tokens of affection. Providing cost-effective alternatives to lavish wares, brands are de-formalizing to be a more realistic option for Generation Y. As younger couples experience the hardships of job insecurity and longer time at home in the new millennium, brands are having no choice but to augment marriage to be more casual and personalized. ## At a Glance - Evidence: 8 featured examples - Articles from: Aug 5, 2013 to Sep 16, 2014 - Published: Mar 30, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Infantilized Matrimony trend ### De-formalizing wedding goods for Generation Y As younger couples experience the hardships of job insecurity and longer time at home in the new millennium, brands are having no choice but to augment marriage to be more casual and personalized. ### Embracing personalization and uniqueness A lot of couples are going with non-traditional weddings these days and are looking to really create a wedding that isn’t about the conventional practices but more about a celebration of the couple. ### Inexpensive and accessible wedding options With summer just around the corner, there are going to be many outdoor weddings functions going on and many brides looking for inexpensive yet classy wedding dresses. H&M is dependable for providing quality and bargained wardrobe staples, and now its wedding dress is another necessity that easily affordable in any budget. ## What the Infantilized Matrimony trend means for industry ### For Wedding Supplies and Services For businesses in the wedding industry, there's a need to create products and services that cater to a more casual and personalized experience for Generation Y. ### For Jewelry and Accessories There is a trend towards personalization and uniqueness in jewelry and accessories for weddings, where customers are looking for something different from traditional wedding rings. ### For Fashion and Clothing The market for inexpensive yet trendy wedding dresses is growing, with more brands catering to the demand for accessible and affordable options. ## Trend signals for Infantilized Matrimony Trend score 4.9 out of 10, from popularity 67%, activity 74%, freshness 8%. - Popularity: 67% - Activity: 74% - Freshness: 8% ## Examples of the Infantilized Matrimony trend 8 featured examples from Aug 5, 2013 to Sep 16, 2014. - [Tradition-Breaking Rings](https://www.trendhunter.com/trends/black-engagement-ring): This Black Engagement Ring is a Distinct Change from the Norm (Category: Luxury) Implication: Opportunity for wedding planners to offer creative and non-traditional wedding packages. - [Disney-Inspired Engagement Rings](https://www.trendhunter.com/trends/disney-engagement-rings): These Disney Engagement Rings are Inspired by the Film Frozen (Category: Fashion) Implication: Jewelry industry can capitalize on the demand for customized engagement rings inspired by popular films, providing unique and memorable pieces for customers. - [Alternative Wedding Rings](https://www.trendhunter.com/trends/alternative-wedding-rings): Endswell Jewelry Designs 3D-Printed Jewelry for People's Big Day (Category: Fashion) Implication: The jewelry industry can embrace disruptive innovation by creating unconventional and personalized designs using 3D-printing technology. - [Romantic Heartful Pumps](https://www.trendhunter.com/trends/love-me-shoes): The Love Me Shoes by Charlotte Olympia are Perfect for a Bride (Category: Fashion) Implication: Create more innovative wedding shoe designs that go beyond just style to embody significant emotional connections and meaning for clients. - [Anime Cartoon Engagement Rings](https://www.trendhunter.com/trends/anime-wedding-ring): The Pokemon Anime Wedding Ring Will Capture a Spouse's Heart (Category: Lifestyle) Implication: Jewelry designers and retailers can tap into pop culture trends by offering themed and customizable pieces that appeal to younger and more diverse consumers. - [Romantic Disney Shoe Decals](https://www.trendhunter.com/trends/bridal-shoe-stickers): These Bridal Shoe Stickers are Perfect for a Disney-Inspired Wedding (Category: Lifestyle) Implication: This industry can tap into the trend by offering a wide range of personalized bridal accessories, including shoe stickers, to enhance the wedding experience for couples and add a… - [Affordable Wedding Dresses](https://www.trendhunter.com/trends/inexpensive-wedding-dresses): H&M Released a Glamourous Inexpensive Wedding Dress (Category: Lifestyle) Implication: Opportunity for disruptive innovation within the fashion industry by creating affordable and stylish wedding dresses. - [Animalistic Cake Toppers](https://www.trendhunter.com/trends/unicorn-and-horse-wedding-cake-topper): The Unicorn and Horse Wedding Cake Topper are Charming (Category: Lifestyle) Implication: Disruptive innovation opportunity: Offer a range of unique and unconventional wedding services, including humorous cake toppers, to cater to couples looking for non-traditional op… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)