# Juvenilized Travel Addressing the rise in familial travel, brands expand to be more child-friendly. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 30, 2014, updated Apr 8, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/infantile-flight ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Juvenilized Travel trend? **Juvenilized Travel:** As the number of families flying for travel increases, brands are adapting to younger demographics with marketing and services that make the experience more applicable and fun. Looking to draw in demographics that travel in larger groups and with small children, the marketing and services instill a pleasurable experience to positively affect child travelers for continued patronage when they grow up. This youth-centric approach deviates from the norm of a market that predominantly targets adults for an increase in demographic reach. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 1 to Nov 26, 2013 - Published: Jan 30, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Juvenilized Travel trend ### Juvenile Travel Brands are adapting to younger demographics with marketing and services that make the experience more applicable and fun. ### Child-Centric Airline Services Airlines are offering services such as in-flight child care as a way to attract and retain parents and families as customers. ### Interactive Advertising Marketing campaigns that engage customers interactively, like British Airways' Lookup campaign, are becoming increasingly popular as a way to capture people's attention. ## What the Juvenilized Travel trend means for industry ### For Travel and Tourism Experiences and services that cater to diverse demographics, such as families with children, result in increased engagement and customer loyalty in the travel and tourism industry. ### For Marketing and Advertising Interactive and youth-centric campaigns are the future of advertising as they leverage technology to capture and retain audiences in a more meaningful way. ### For Hospitality Hotels and resorts can leverage youth-centric trends by adding child-friendly amenities and activities to attract families with children and create a more pleasant and memorable experience. ## Trend signals for Juvenilized Travel Trend score 3.4 out of 10, from popularity 54%, activity 41%, freshness 8%. - Popularity: 54% - Activity: 41% - Freshness: 8% ## Examples of the Juvenilized Travel trend 5 featured examples from Mar 1 to Nov 26, 2013. - [Airplane Interactive Billboards](https://www.trendhunter.com/trends/british-airways-lookup): The British Airways #Lookup Campaign Inspires Travel Dreamers (Category: Marketing) Implication: Opportunities to leverage technology integration to create interactive and immersive brand experiences in advertising and marketing. - [Culturally Colorful Campaigns](https://www.trendhunter.com/trends/turkish-airlines-ads): These Turkish Airlines Ads are Filled with Iconic Landmarks (Category: Marketing) Implication: Opportunity for advertising agencies to develop visually stunning campaigns that highlight cultural diversity and regional travel destinations. - [Illustrated Airplane Tickets](https://www.trendhunter.com/trends/fastjet-airline-branding): FastJet Airline Branding Animates the Tedious Airport Experience (Category: World) Implication: Disruptive innovation opportunity: Integrating innovative branding techniques to differentiate and enhance the customer experience in the highly competitive airline industry. - [Family-Based Service Trips](https://www.trendhunter.com/trends/family-volunteer-trip): A Me to We Family Volunteer Trip is Life Changing for Everyone (Category: World) Implication: The travel and tourism industry can capitalize on the trend of family volunteer trips by offering specialized packages and services tailored to families seeking impactful travel e… - [In-Flight Childcare Services](https://www.trendhunter.com/trends/etihad-airways-flying-nannies): Etihad Airways Flying Nannies Make It Easier for Parents to Fly (Category: Lifestyle) Implication: Airlines can introduce in-flight childcare services to differentiate themselves and attract families with young children. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)