# Pollution Protection Brands are creating air quality filters to protect children from pollution. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 20, 2017 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/infant-protection ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Pollution Protection trend? **Pollution Protection:** With environmental pollution being hazardous to health and only gaining intensity in populated areas, brands are beginning to create products for infants that prevent them from breathing in contaminated air. These emerging innovations come as babies are the most vulnerable population, highly susceptible to the health hazards associated with pollution. This shift reflects the widely acknowledged fact of climate change and pollution's effects, and works to cater to concerned consumers' desire for preventative products, rather than those that simply offer treatments post-consequence. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 13, 2016 to Sep 18, 2017 - Published: Oct 20, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Pollution Protection trend ### Air Quality Monitoring Brands are implementing air quality monitoring in their products to ensure safety from pollution for infants. ### Pollution Prevention Products New products are emerging to combat pollution and offer preventative solutions. ### Smart Baby Monitors Baby monitor devices are being enhanced with additional features like air quality sensors and night vision. ## What the Pollution Protection trend means for industry ### For Baby Products Companies in the baby products industry can explore the potential for creating innovative and essential products that mitigate the risk of pollution. ### For Environmental Protection Industries that deal in environmental protection and pollution reduction can utilize air quality monitoring technology and advancements for the benefit of consumers. ### For Smart Home Technology Companies specializing in smart home technology can create products that cater to health and well-being in households, such as baby monitors with air quality sensors and purifiers. ## Workshop question How can your brand contribute to positive change in its own area of interest in a way that forecasts consequences and works to prevent them? ## Trend signals for Pollution Protection Trend score 4.7 out of 10, from popularity 74%, activity 58%, freshness 8%. - Popularity: 74% - Activity: 58% - Freshness: 8% ## Examples of the Pollution Protection trend 4 featured examples from Jul 13, 2016 to Sep 18, 2017. - [Protective Anti-Pollution Infant Cushions](https://www.trendhunter.com/trends/brizi): Brizi Ensures That Infants Breathe in Clean Air (Category: Life-Stages) Implication: Creating pollution-reducing and air-filtering products specifically designed for infants. - [Air-Filtering Baby Carriages](https://www.trendhunter.com/trends/baby-carriage): These Pods Protect Babies in Extreme Weather Conditions (Category: Eco) Implication: Manufacturing companies that focus on developing innovative and climate-resilient baby products. - [All-In-One Baby Monitors](https://www.trendhunter.com/trends/ibaby-monitor-m6s): The iBaby Monitor M6S Features Air Quality Sensors and Night Vision (Category: Tech) Implication: Incorporating innovative features like air quality sensors and night vision into baby monitors presents an opportunity for companies to differentiate their products and cater to t… - [Intelligent Infant Air Purifiers](https://www.trendhunter.com/trends/ibaby-air): The 'iBaby Air' Meaures Air Quality and Purifies Ions (Category: Lifestyle) Implication: Opportunities for incorporating IoT technology into air purification systems to offer consumers more control over their indoor environment. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)