# Infant Organic Parents look to impart a sense of healthy eating as early as possible. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jan 16, 2014, updated Mar 10, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/infant-organic ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Infant Organic trend? **Infant Organic:** As the average consumer grows more health conscious, more attention is paid to the chemical content of everything from toothpaste to baby food. In hopes of having healthy eating habits echo through generations, consumers are demanding more organic and vegan baby food options. This speaks to a consumer desire to live a truly holistically healthy life. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 14, 2014 to Mar 12, 2015 - Published: Jan 16, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Themes within the Infant Organic trend ### Increased Demand for Organic Foods Organic and vegan baby food options are in high demand as consumers pay more attention to the chemical content of their products. ### Engaging All Five Senses Companies are developing innovative organic baby food products that engage all five senses of the baby in order to encourage healthy eating. ### No Junk Promise The 'No Junk Promise' on baby food packaging has become an essential feature to let consumers know that products are made with healthy ingredients. ## What the Infant Organic trend means for industry ### For Organic Food Industry The trend toward healthier eating habits is driving growth in organic food markets for both babies and adults. ### For Baby Food Manufacturing Industry Baby food manufacturers are capitalizing on increasing demand for organic and engaging baby food products. ### For Health and Wellness Industry There is a growing focus on health and wellness, leading to innovations in organic baby food options and holistic healthy lifestyles for the entire family. ## Trend signals for Infant Organic Trend score 3.1 out of 10, from popularity 43%, activity 44%, freshness 8%. - Popularity: 43% - Activity: 44% - Freshness: 8% ## Examples of the Infant Organic trend 4 featured examples from Jan 14, 2014 to Mar 12, 2015. - [Organic Sensory-Engaging Foods](https://www.trendhunter.com/trends/ellas-kitchen): Food by Ella's Kitchen is a Fun Way to Get Your Baby Eating Healthy (Category: Life-Stages) Implication: Companies in the baby food industry can create new product lines that focus on organic foods and sensory engagement for healthy and enjoyable eating habits for babies. - [Wholesome Kinder Yogurt](https://www.trendhunter.com/trends/happy-family-organic): The Happy Family Organic Baby Greek Yogurt is Healthy and Hearty (Category: Lifestyle) Implication: The baby food industry can innovate by creating new products and flavors that appeal to health-conscious parents who prioritize organic and nutritious food for their children. - [Secretly Healthy Kid's Snacks](https://www.trendhunter.com/trends/fruit-leather): Oh My Veggies Helps Make a Fruit Leather with a Healthy Surprise (Category: Lifestyle) Implication: The food and beverage industry can explore the development and marketing of secretly healthy snacks to cater to health-conscious parents seeking nutritious options for their child… - [Organic Kiddie Snacks](https://www.trendhunter.com/trends/organix): Organix Goodies for Kids Are Packaged with a 'No Junk Promise' (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce new organic products and healthier alternatives in the baby food industry to meet the demand for nutritious options. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)