# Infant Opulence Parents aim to communicate their prestige through their children. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 4, 2013 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/infant-opulence ## Key Figures - Trend score: 2.6/10 - Evidence articles: 6 ## What is the Infant Opulence trend? **Infant Opulence:** In this status-obsessed age, consumers revel in any opportunity to express their prestige. This has resulted in a slew of opulent baby products, which provide parents with a new channel to boast their wealth through. This desire to communicate success so clearly speaks to a greater pattern of exhibitionism. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 25, 2012 to Jun 23, 2013 - Published: Jul 4, 2013 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen X - Top markets: North America, Europe ## Themes within the Infant Opulence trend ### Luxury Baby Products Parents are willing to spend big on opulent baby products to express their prestige. ### Fashionable Baby Accessories Baby products are becoming more stylish and chic, providing parents with fashionable options. ### Creative Play Activity journals and coloring books help young children develop their creativity and skills related to fashion design. ## What the Infant Opulence trend means for industry ### For Luxury Goods The growing market for luxury baby products presents an opportunity for new players in the luxury goods market. ### For Fashion As baby products become more stylish, fashion brands can expand their product offerings to this new market. ### For Children's Education and Development Activity journals and coloring books for aspiring fashion designers can be marketed to parents interested in promoting creative development in their children. ## Trend signals for Infant Opulence Trend score 2.6 out of 10, from popularity 32%, activity 38%, freshness 8%. - Popularity: 32% - Activity: 38% - Freshness: 8% ## Examples of the Infant Opulence trend 6 featured examples from Jan 25, 2012 to Jun 23, 2013. - [Dapper Diaper Bags](https://www.trendhunter.com/trends/jonathan-adler-x-skip-hop-diaper-bag): The Jonathan Adler x Skip Hop Diaper Bag is Mistakable for a Traditional Tote (Category: Fashion) Implication: Innovative baby product designs and chic accessories that balance style and functionality. - [Aspiring Designer Coloring Books](https://www.trendhunter.com/trends/fashion-lookbook-activity-journal): The Fashion Lookbook Activity Journal Lets Fashionistas Design (Category: Art & Design) Implication: Developing innovative products that combine education and entertainment for young fashion enthusiasts. - [High Fashion Baby Attire](https://www.trendhunter.com/trends/high-fashion-baby-attire): Lilly Marthe Ebener's Newest Collection for Tots is Chic (Category: Life-Stages) Implication: The fashion industry has an opportunity to expand their market and appeal to parents who value aesthetic choices for their infants. - [Luxurious Baby Perfumes](https://www.trendhunter.com/trends/luxurious-perfume): This Luxurious Perfume Will Make Any Tot's Scent Tolerable (Category: Lifestyle) Implication: There is an opportunity for baby product manufacturers to enter the lucrative market of luxurious baby perfumes. - [Luxury Auto Strollers](https://www.trendhunter.com/trends/aston-martin-silver-cross-surf): The Aston Martin Silver Cross Surf is Fit for Royal Babies (Category: Autos) Implication: Luxury car manufacturers can explore opportunities to expand into the baby products market. - [Upscale Baby Car Seats](https://www.trendhunter.com/trends/maxicozi-pria-70): Maxi-Cozi Pria 70 Launched a Leather Edition for Traveling in Style (Category: Life-Stages) Implication: Manufacturers of baby products can capitalize on the growing demand for luxury and eco-friendly baby gear by developing innovative and high-quality products that meet the needs of… ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)