# Infant Feminism Gender equality values taught through toys battle the media. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Sep 30, 2013 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/infant-feminism ## Key Figures - Trend score: 5.1/10 - Evidence articles: 4 ## What is the Infant Feminism trend? **Infant Feminism:** Many parents feel the vulgarity of some media content could negatively influence children, creating a demand for ways to teach values such as gender equality earlier in life. As a result, toys, children's books and films are adapting feminist ideals into child-friendly lessons. This shows a pattern of higher valued alternative education. ## At a Glance - Evidence: 4 featured examples - Articles from: May 31, 2013 to Feb 26, 2014 - Published: Sep 30, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha - Top markets: North America ## Themes within the Infant Feminism trend ### Gender Diversification in Children's Media Teaching values of gender equality earlier in life through diverse characters, such as gender-bending superheroes and cross-dressing Disney princesses. ### Realistic Representation in Toy Design Creating more realistic and diverse representations of body shapes and sizes in children's toys, such as Nickolay Lamm's realistically proportioned Barbie doll. ### Female Empowerment for Young Girls Encouraging young girls to pursue STEM fields and innovative thinking through toys and tools like Roominate's DIY dollhouse with a circuit system. ## What the Infant Feminism trend means for industry ### For Toy Manufacturing Designing and manufacturing toys that promote positive values and representation, as well as encourage innovation and critical thinking. ### For Media and Entertainment Creating diverse and inclusive media for children and young audiences that reflect and promote positive values, such as gender equality. ### For Education and Learning Tools Developing educational tools and resources that promote innovation and critical thinking skills in young children, particularly young girls in STEM fields. ## Trend signals for Infant Feminism Trend score 5.1 out of 10, from popularity 77%, activity 69%, freshness 8%. - Popularity: 77% - Activity: 69% - Freshness: 8% ## Examples of the Infant Feminism trend 4 featured examples from May 31, 2013 to Feb 26, 2014. - [Cross-Dressing Princess Cartoons](https://www.trendhunter.com/trends/costume-swap): Haruki Godo's 'Costume Swap' has Disney Characters Trade Clothes (Category: Pop Culture) Implication: With the potential to create inclusive and imaginative animated shows, the entertainment industry could see growth in gender-bending animation content. - [Hyper-Realistic Doll Portrayals](https://www.trendhunter.com/trends/barbie-girl): This Doll is the Iconic Barbie Doll Properly Proportioned (Category: Pop Culture) Implication: Disruptive innovation opportunity: Manufacturing companies can innovate by creating dolls that are more inclusive and diverse, appealing to a wider customer base. - [Female Empowering Dollhouses](https://www.trendhunter.com/trends/female-empowerment1): Roominate is an Unconventional Female Empowerment Tool for Girls (Category: Life-Stages) Implication: Opportunity for toy manufacturers to develop and promote empowering and educational toys for young girls. - [Gender Reversing Superhero Shows](https://www.trendhunter.com/trends/gender-bending): SheZow is the Gender Bending Superhero Show for Kids (Category: Social Good) Implication: Animation studios and children's programming producers can lead the way in creating content that breaks down gender stereotypes and educates children on gender issues. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Life-Stages - [Mini Clog Collectibles](https://www.trendhunter.com/trends/cars-x-crocs-blind-box) - [Thoughtfully Designed Lunchboxes](https://www.trendhunter.com/trends/glacier-lunchbox) - [Larger-Format Brainteaser Games](https://www.trendhunter.com/trends/kanoodle-party) - [Historical Character Collectibles](https://www.trendhunter.com/trends/polly-pocket-x-american-girl) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)