# Infant Embodiment Adult onesies allow consumers to revert back to their childhood ways. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 18, 2014, updated Mar 27, 2014 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/infant-embodiment ## Key Figures - Trend score: 6.0/10 - Evidence articles: 8 ## What is the Infant Embodiment trend? **Infant Embodiment:** With work and responsibilities requiring a constant sense of professionalism and maturity, consumers are often left craving an escape from that prim and pristine lifestyle. As a means to revert back to a more simple, easygoing time, individuals are turning to infant-inspired clothing as a technique to easily embody a more carefree persona. Childish clothing reflects the need for more playful ways to liberate oneself from the stresses of everyday life. ## At a Glance - Evidence: 8 featured examples - Articles from: Dec 7, 2012 to Sep 16, 2014 - Published: Mar 18, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Infant Embodiment trend ### Infant-inspired clothing The trend of infant-inspired clothing reflects the need for more playful ways to liberate oneself from the stresses of everyday life and can be leveraged by clothing retailers to develop adult-sized onesies and playful loungewear for consumers. ### Nostalgic pop culture Nostalgia sells, as proven by the popularity of licensed onesies themed after beloved pop culture hits like Star Wars and Monster's Inc. This trend can be leveraged by brands to produce licensed novelty products that target adult fans of nostalgic franchises. ### Comfort as a selling point The prevalence of adult onesies as a way to relax and de-stress highlights the value that today's consumers place on comfort and convenience, creating an opportunity for retailers to develop products and experiences that prioritize comfort and relaxation. ## What the Infant Embodiment trend means for industry ### For Apparel and Fashion The adult onesie trend presents opportunities for apparel and fashion retailers to develop unique and playful clothing items that cater to consumers' desires for comfort and nostalgia. ### For Entertainment The success of licensed onesies themed after popular culture franchises shows how entertainment companies can leverage nostalgia to generate new revenue streams and connect with adult fans of classic hits. ### For Consumer Goods The comfort-focused nature of adult onesies presents opportunities for consumer goods manufacturers to develop new products that prioritize relaxation, such as comfortable bedding, furniture, and loungewear. ## Trend signals for Infant Embodiment Trend score 6.0 out of 10, from popularity 88%, activity 84%, freshness 8%. - Popularity: 88% - Activity: 84% - Freshness: 8% ## Examples of the Infant Embodiment trend 8 featured examples from Dec 7, 2012 to Sep 16, 2014. - [Heroic Adult Onesies](https://www.trendhunter.com/trends/superhero-onesie): This Official Superman Superhero Onesie Fights Evil and Discomfort (Category: Fashion) Implication: The fashion and apparel industry can benefit from providing innovative and stylish loungewear options, such as superhero onesies and luxury athleisure clothing. - [Sci-Fi-Inspired Onesies](https://www.trendhunter.com/trends/star-wars-onesies): These Star Wars Onesies are Out of This World (Category: Fashion) Implication: The fashion industry can capitalize on these trends by creating unique and affordable sci-fi-inspired onesies. - [Sci-Fi Robot Onesies](https://www.trendhunter.com/trends/r2d2-adult-onesie): The 'Star Wars R2-D2 Adult Onesie' is the Perfect Way to Lounge Around (Category: Fashion) Implication: Companies in the fashion and apparel industry can leverage popular Sci-Fi characters into comfortable loungewear like the Star Wars R2-D2 Adult Onesie to tap into the fandom of co… - [Socially Acceptable Onesies](https://www.trendhunter.com/trends/cool-onesies): These Cool Onesies Makes it Acceptable to Shop in Your PJs (Category: Fashion) Implication: Disruptive innovation opportunity: Introducing socially acceptable onesies as a new category of clothing items, attracting consumers looking for comfortable yet stylish options. - [Beastly Adult Onesies](https://www.trendhunter.com/trends/kigurimi-monsters-inc-pajamas): The Kigurimi Monster's Inc. Pajamas are Cozy and Playful (Category: Fashion) Implication: The adult onesie trend offers opportunities for clothing brands to expand their offerings and capture a growing market of consumers seeking unique and playful garments. - [Manly Patterned Onesies](https://www.trendhunter.com/trends/mustache-onesie): The Mustache Onesie is Ideal for Cold Winter Nights (Category: Art & Design) Implication: The fashion industry can capitalize on the popularity of adult onesies by creating unique designs and incorporating convenient features for customers seeking comfort and style in… - [Avian Themed Adult Onesies](https://www.trendhunter.com/trends/angry-bird-onesie): The Angry Bird Onesie From OnePiece is Perfect for Gamers (Category: Fashion) Implication: The Angry Bird Onesie Trend offers marketable opportunities for gaming companies to release licensed merchandise. - [Comfy Football Onesies](https://www.trendhunter.com/trends/football-onesie): ZOOOP iT UP Provides a Touchdown Outfit for NFL Fans (Category: Lifestyle) Implication: The opportunity for apparel manufacturers to design and produce fashionable yet comfortable football-themed onesies and other sportswear apparel. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)