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# Infant Artist
Encouraging autonomy and self-expression, parents turn to artistic toy products.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 28, 2015 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages)
Source: Trend Hunter, https://www.trendhunter.com/protrends/infant-artist

## Key Figures

- Trend score: 2.9/10
- Evidence articles: 7

## What is the Infant Artist trend?

**Infant Artist:** Encouraging creative expression earlier on, parents are turning to toys and kits that promote artistic behavior. Giving kids the opportunity to doodle, draw and paint everywhere from the living room to the bathtub, these products not only provide a source of engagement, they also offer kids a sense of freedom and independence to create and customize content as they see fit.

## At a Glance

- Evidence: 7 featured examples
- Articles from: Oct 9, 2014 to Dec 29, 2015
- Published: May 28, 2015
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Alpha, Gen Z
- Top markets: North America, Europe

## Themes within the Infant Artist trend

### Encouraging Creative Expression

Parents are turning to toys and kits that promote artistic behavior to provide a source of engagement, while offering kids a sense of freedom and independence to create and customize content as they see fit.

### Sustainable Art

Products like the Children's Earth Paint Kit and eco-kids paint set provide non-toxic, natural ingredients for kids to create art while learning the importance of sustainable living.

### Anti-Tech Toys

DIY craft kits and art activity sets like the spin art activity kit are becoming more popular among kids as retailers recognize the power of anti-tech toys that encourage imagination and creativity.

## What the Infant Artist trend means for industry

### For Toy Industry

The toy industry can capitalize on the trend of products that encourage creative expression, create sustainable art products using natural materials, and develop anti-tech toys that stimulate creativity and imagination.

### For Education Industry

The education industry can implement the use of sustainable art products and anti-tech toys in their programs to encourage creativity and independent learning in children.

### For Eco-Friendly Industry

The eco-friendly industry can collaborate with the toy industry to develop natural and non-toxic art products that promote sustainable living and eco-friendly initiatives among children.

## Trend signals for Infant Artist

Trend score 2.9 out of 10, from popularity 28%, activity 51%, freshness 8%.

- Popularity: 28%
- Activity: 51%
- Freshness: 8%

## Examples of the Infant Artist trend

7 featured examples from Oct 9, 2014 to Dec 29, 2015.

- [Crayon-Embedded Consoles](https://www.trendhunter.com/trends/phant-chair): The Phant Chair Incorporates Spaces for Kids to Stash Colored Pencils (Category: Art & Design)
  Implication: The furniture industry can explore incorporating hidden storage solutions and functional design elements to adapt to changing consumer needs.
- [Artistry Teaching Toys](https://www.trendhunter.com/trends/trace-and-learn): The Dora the Explorer Trace and Learn Projector Teaches Art Basics (Category: Life-Stages)
  Implication: The Dora the Explorer Trace and Learn Projector belongs to the educational toys industry, which has the opportunity to create more products that combine learning and artistic expr…
- [Bathtub Artist Kits](https://www.trendhunter.com/trends/paint-in-the-tub): ALEX Toy's Paint in the Tub Playset Makes for an Easy Clean Up (Category: Life-Stages)
  Implication: The children's toy industry can capitalize on the demand for innovative and educational art kits that make playtime more engaging.
- [Dotty Marker Sets](https://www.trendhunter.com/trends/markers-for-toddlers): These Markers for Toddlers are Less Mess for Parents of Creative Children (Category: Life-Stages)
  Implication: The market for children's arts and crafts can benefit from incorporating mess-free markers and washable art supplies into their product offerings.
- [Plant-Based Paint Sets](https://www.trendhunter.com/trends/eco-kids): eco-kids' eco-paint is Made from Natural, Kid-Safe Powders (Category: Life-Stages)
  Implication: Opportunity to introduce more eco-friendly and natural children's products into the market.
- [Spin Art Activity Kits](https://www.trendhunter.com/trends/spin-art): Toys R Us' Creates an Imaginative Toy for Hands-On Play (Category: Life-Stages)
  Implication: Retailers can tap into the demand for DIY craft kits and anti-tech toys by incorporating innovative options like the spin art activity kit into their product offerings.
- [Earthy Paint Kits](https://www.trendhunter.com/trends/earth-paint): This Natural Earth Paint Kit is Perfect For Kids and Adults Alike (Category: Life-Stages)
  Implication: The art supplies industry can explore new materials and manufacturing processes to meet the demand for non-toxic paints and natural pigments.

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All articles: [Life-Stages](https://www.trendhunter.com/life-stages)
