# Inedible Vegan The natural food movement extends beyond food and into lifestyle. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 24, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/inedible-vegan ## Key Figures - Trend score: 3.3/10 - Evidence articles: 7 ## What is the Inedible Vegan trend? **Inedible Vegan:** Those who follow a vegan diet will profess that it is a lifestyle, not just a way of eating. Recently, this statement is taken in a more literal direction as consumers seek vegan, vegetarian and natural products for various facets of life. This speaks to the magnitude of the naturalist movement, proving that it is here to stay. ## At a Glance - Evidence: 7 featured examples - Articles from: Feb 19, 2013 to Sep 16, 2014 - Published: Feb 24, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Inedible Vegan trend ### Naturalist Movement There is a growing consumer demand for vegan, vegetarian, and natural products for various facets of life beyond just food, representing the magnitude of the naturalist movement that is here to stay. ### Chemical-Free Cosmetics Consumers are becoming increasingly aware of the chemicals and unsafe additives used in skincare and beauty products, therefore creating opportunities for handmade, organic, and toxin-free cosmetics like The Detox Market and Nahla Beauty. ### Vegan Fashion The popularity and demand for ethical and animal-friendly clothing options have paved the way for vegan fashion brands, such as American Apparel and The Good Guys Don't Wear Leather, offering a range of clothes and footwear without animal by-products. ## What the Inedible Vegan trend means for industry ### For Beauty & Skincare The health and wellness trend has led to a surge in demand for natural, organic, and chemical-free cosmetics and skincare products, providing a great opportunity for handmade and artisan beauty brands like Blissoma and The Detox Market. ### For Fashion & Apparel Consumers are becoming more conscious of the environmental impact and ethical considerations in the fashion industry, leading to the rise of eco-friendly and vegan clothing options like the ones offered by American Apparel and The Good Guys Don't Wear Leather. ### For Subscription Boxes The subscription box model has been successful in delivering a curated selection of vegan and cruelty-free beauty products like those offered by Vegan Cuts, making it a great gifting option and a lucrative industry in itself. ## Trend signals for Inedible Vegan Trend score 3.3 out of 10, from popularity 48%, activity 42%, freshness 8%. - Popularity: 48% - Activity: 42% - Freshness: 8% ## Examples of the Inedible Vegan trend 7 featured examples from Feb 19, 2013 to Sep 16, 2014. - [Vegan Footwear Lookbooks](https://www.trendhunter.com/trends/good-guys-dont-wear-leather): The Good Guys Don't Wear Leather Advertisements Are Animal-Free (Category: Fashion) Implication: The fashion industry can explore new materials and production methods to cater to the vegan fashion market. - [Organic Aloe Cosmetics](https://www.trendhunter.com/trends/luxe-hand-cream): This Luxe Hand Cream is Part of the Artisan Barr & Co. Range (Category: Eco) Implication: As consumers become more conscious of what they put on their skin, the organic beauty industry is poised for growth and disruptive innovation in production processes and packaging. - [Slinky Cruelty-Free Clothes](https://www.trendhunter.com/trends/vegan-leather-clothes): American Apparel's Vegan Leather Clothes Are Chic and Animal-Friendly (Category: Fashion) Implication: The fashion industry has an opportunity to embrace cruelty-free fashion and cater to the ethical consumer market. - [Vegetarian Skincare Products](https://www.trendhunter.com/trends/blissoma): The Blissoma Line Takes Natural Skincare to a Whole New Level (Category: Lifestyle) Implication: The cosmetics industry can explore and adopt natural and vegetarian skincare formulations to cater to the growing demand. - [Luxury Organic Beauty Markets](https://www.trendhunter.com/trends/the-detox-market): The Detox Market Carries a Wide Range of Vegan & Toxin-Free Products (Category: Social Good) Implication: Opportunity for disruptive innovation in the beauty and skincare industry by developing new organic products and promoting toxin-free alternatives. - [Vegan Beauty Subscription Boxes](https://www.trendhunter.com/trends/vegan-beauty-products): These Boxes of Vegan Beauty Products Make Great Gifts for Vegans (Category: Fashion) Implication: Opportunity for beauty companies to cater specifically to the growing vegan and cruelty-free market segment by offering a wide range of plant-based products. - [Handmade Vegan Skincare](https://www.trendhunter.com/trends/nahla-beauty): Nahla Beauty Offers Healthier Products for Everyday Beauty Routines (Category: Lifestyle) Implication: There is potential for the beauty and personal care industry to pivot towards more eco-conscious, organic and vegan products in response to growing consumer demand. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)