# Inedible Taste The pursuit of calorie cutting takes an extreme turn. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Aug 23, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/inedible-taste ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Inedible Taste trend? **Inedible Taste:** Meal replacements typically take the form of bars or drinks, but for some, constant visibility through social media increases the pressure to adhere to beauty standards. Thus, the pursuit of calorie cutting takes an extreme turn toward the inedible. This speaks to the effects of social media, and the dire need for more media literacy and food education. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 13 to Aug 17, 2016 - Published: Aug 23, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Themes within the Inedible Taste trend ### Edible Innovation Innovative edible products and experiences are disrupting traditional food and fragrance industries, capitalizing on consumers' desire for unique and memorable experiences. ### Functional Food Functional food with added benefits including appetite suppression and stress relief are resonating with health-conscious consumers and gaining traction in the market. ### Sensory Exploration Multi-sensory exploration through food and fragrance, like lickable perfumes and candy bubbles for blowing, is an emerging trend that caters to consumers who crave unique, playful experiences. ## What the Inedible Taste trend means for industry ### For Food Industry The food industry is constantly evolving, now focusing on creating unique experiences through edible innovation and functional food to appeal to modern consumers. ### For Fragrance Industry Fragrance companies are experimenting with edible perfumes and inhalers that provide aromatherapy benefits, tapping into the growing interest in multi-sensory experiences to stand out. ### For Wellness Industry The wellness industry is expanding to offer products that cater to consumers' desire for functional food, stress relief and appetite suppression, opening up new opportunities for health and wellness brands. ## Workshop question How can you create a loophole through an unpleasant experience for your customer? ## Trend signals for Inedible Taste Trend score 3.6 out of 10, from popularity 56%, activity 44%, freshness 8%. - Popularity: 56% - Activity: 44% - Freshness: 8% ## Examples of the Inedible Taste trend 5 featured examples from Feb 13 to Aug 17, 2016. - [Edible Blowing Bubbles](https://www.trendhunter.com/trends/candy-bubbles): These Candy Bubbles Taste Like Cherry, Grape, Bubble Gum or Tutti Frutti (Category: Life-Stages) Implication: Incorporating candy-flavored bubbles into toys and games can enhance the overall experience for children, leading to innovative product opportunities. - [Lickable Perfumes](https://www.trendhunter.com/trends/edible-fragrance-factory): Edible Fragrance Factory is a Line of Unique and Tasty Scents (Category: Fashion) Implication: The fragrance industry can explore the opportunity of creating unique edible fragrances to attract a wider range of customers. - [Aromatic Herbal Inhalers](https://www.trendhunter.com/trends/inhaler-design): The 'Zero Degree' Inhaler Design Provides Stress Relief Anywhere (Category: Lifestyle) Implication: Opportunities exist for designers and manufacturers to provide consumers with more natural and relaxing stress relief solutions - [Cactus-Flavored Chewing Gum](https://www.trendhunter.com/trends/hoodia-cactus-extract): This Brand Sells Gum Made from Hoodia Cactus Extract (Category: Lifestyle) Implication: The health and wellness industry can explore the potential of appetite-suppressant gum like the Hoodia Super Slim chewing gum. - [Beefy Cheese Candies](https://www.trendhunter.com/trends/meat-and-cheese): Micarna's Meat and Cheese Candies Boast a Savory Flavor (Category: Lifestyle) Implication: The fusion of meat and cheese in products like Micarna's Meat & Cheese Candies presents disruptive innovation opportunities for the food manufacturing industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)