# Inedible Superfood These key health ingredients are incorporated into alternative medicine. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 19, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/inedible-superfood ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Inedible Superfood trend? **Inedible Superfood:** It seems that over the past year, the term "superfood" has become more difficult to avoid than familiarize with, prompting new treatments in favor of health benefits. Accelerating the superfood movement sees a spike in medical uses for the nutrient-rich ingredients. This shows consumers are adapting a holistically healthy lifestyle, but within familiar boundaries. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 4 to Nov 6, 2015 - Published: Mar 19, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Inedible Superfood trend ### Medical Use of Superfoods The superfood movement has seen a spike in medical uses for nutrient-rich ingredients, providing new opportunities for companies to create natural remedies. ### Feminized Beauty Supplements DOVitamins has created a line of PrettyPills, a healthier supplement option for women geared toward promoting healthy hair, nail, and skin growth. ### Adaptogenic Water Packets Consumers seeking enriched products are turning to adaptogenic water packets like those from Four Sigma Foods, which use a blend of herbs to improve memory, learning, relaxation, and balance in the body. ## What the Inedible Superfood trend means for industry ### For Health and Wellness Companies in the health and wellness industry can create new natural remedies by utilizing the medical use of superfoods. ### For Beauty and Personal Care The beauty and personal care industry can continue to develop feminized supplements and promote healthy hair, nail, and skin growth. ### For Beverage Beverage companies can create enriched products like adaptogenic water packets to provide more than just hydration to consumers. ## Trend signals for Inedible Superfood Trend score 3.6 out of 10, from popularity 54%, activity 46%, freshness 8%. - Popularity: 54% - Activity: 46% - Freshness: 8% ## Examples of the Inedible Superfood trend 4 featured examples from Feb 4 to Nov 6, 2015. - [Opulent Health-Boosting Supplements](https://www.trendhunter.com/trends/super-elixir): The Super Elixir Powder is a Premium Nutritional Solution (Category: Lifestyle) Implication: Opportunity for companies to create and market high-end alkalizing greens supplements. - [Feminized Beauty Supplements](https://www.trendhunter.com/trends/beauty-supplements): The PrettyPills Use Vitamins to Increases Hair, Skin and Nail Growth (Category: Lifestyle) Implication: Beauty and personal care companies are benefiting from innovative supplements tailored towards women with a focus promoting healthy hair, nail and skin growth, with the use of non… - [Mind-Boosting Water Packets](https://www.trendhunter.com/trends/water-packets): These Four Sigma Foods Water Packets Supply the Body with 'Mind Herbs' (Category: Lifestyle) Implication: Opportunity to develop supplements, functional beverages and refreshing products that promote good health and wellbeing. - [Natural PMS Pills](https://www.trendhunter.com/trends/girlu): Supplements by GirlU Provide All-Natural PMS Relief (Category: Lifestyle) Implication: Pharmaceutical companies can explore the development of all-natural supplements for PMS relief that rival traditional over-the-counter options. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Weighted Overhead Sleep Pillows](https://www.trendhunter.com/trends/sleep-crown-classic-trends) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)