# Indulgent Convenience A shift in priorities has consumers tracking down guilty pleasures. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Aug 26, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/indulgent-tracking ## Key Figures - Trend score: 5.2/10 - Evidence articles: 4 ## What is the Indulgent Convenience trend? **Indulgent Convenience:** As tech devices become more integrated into the consumer lifestyle, traditional tracking devices and apps are taking on a new form. Offering an alternative to GPS devices or health monitors, these innovations help consumers locate more gratifying services, like fast food restaurants, representing a rise in tech devices that encourage rather than deter indulgent behavior. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 12 to Sep 3, 2014 - Published: Aug 26, 2014 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Indulgent Convenience trend ### Indulgence Tracking Apps Shift from traditional tracking apps to more indulgent tracking apps that encourage gratifying services. ### Mobile Loyalty Apps Increase in mobile loyalty apps that offer points for frequent visits and purchases. ### Ice Cream Social Apps Beacon technology used to locate nearby ice cream places to revive ice cream socials. ## What the Indulgent Convenience trend means for industry ### For Food Delivery Opportunity for food delivery companies to partner with indulgence tracking apps to offer on-demand delivery for fast food and other gratifying services. ### For Retail Loyalty Programs Retailers can adapt to mobile loyalty apps by offering point systems that encourage frequent purchases and visits, with prizes like discounts and freebies. ### For Location-Based Services Technology focused on real-time location-based services can tap into the growing demand for indulgence tracking and ice cream social apps. ## Trend signals for Indulgent Convenience Trend score 5.2 out of 10, from popularity 89%, activity 59%, freshness 8%. - Popularity: 89% - Activity: 59% - Freshness: 8% ## Examples of the Indulgent Convenience trend 4 featured examples from Jun 12 to Sep 3, 2014. - [On-Demand Delivery Apps](https://www.trendhunter.com/trends/delivery-apps): The WunWun Allows Consumers to get Products Delivered for Free (Category: Tech) Implication: Disruptive innovation opportunity: Implement an on-demand delivery service to enhance customer convenience and compete with e-commerce giants. - [Ice Cream Social Apps](https://www.trendhunter.com/trends/m-pulse): Magnum's M-Pulse App Locates Nearby Treats with Beacon Technology (Category: Tech) Implication: Restaurants, cafes, and food trucks can implement beacon technology and social apps like M-Pulse to increase customer engagement and attract new business. - [Ice Cream Tracker Apps](https://www.trendhunter.com/trends/ice-cream-truck-business): O2 Turns an Ice Cream Truck Business Hi-Tech with a Mobile App & More (Category: Tech) Implication: The food truck industry can take advantage of the use of technology, specifically mobile apps and real-time location tracking to improve their operations and customer engagement. - [Pretzel Point Apps](https://www.trendhunter.com/trends/mobile-loyalty-app): Auntie Ann's Pretzel Perks Mobile Loyalty App Puts Points Towards Tasty Rewards (Category: Tech) Implication: The food and beverage industry can leverage mobile loyalty apps with gamified features to reward customer loyalty and drive repeat purchases. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)