# Indulgent Protein Adding allure to protein sources, consumers add poultry to indulgent snack foods. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 26, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/indulgent-protein ## Key Figures - Trend score: 4.7/10 - Evidence articles: 7 ## What is the Indulgent Protein trend? **Indulgent Protein:** While junk food often serves as a source of comfort, high-calorie, fatty foods are not recommended for casual consumption. Adapting this comfort into an everyday indulgence means smaller, snack-sized portions in recognizable snack form. The addition of poultry to accessible, bite-sized snacks speaks to a desire for more convenient, yet equally indulgent sources of nourishment. ## At a Glance - Evidence: 7 featured examples - Articles from: Feb 1, 2014 to Dec 16, 2015 - Published: May 26, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Indulgent Protein trend ### Indulgent Snacks The addition of poultry to accessible, bite-sized snacks speaks to a desire for more convenient, yet equally indulgent sources of nourishment. ### Alternative Snack Presentation Fast-food and snack establishments providing new presentation methods for familiar classics could pave the way for more on-the-go snacks. ### Healthier Snack Options Snack companies are providing healthier snack options that are not only nutritious but also tasty. ## What the Indulgent Protein trend means for industry ### For Fast Food Industry Fast-food and snack establishments can provide alternative presentation methods for familiar classics paving the way for on-the-go snacks. ### For Health Food Industry The rise of health-conscious consumers can pave the way for healthier snack options that provide authentic flavors to satisfy cravings. ### For Packaged Food Industry Packaged food companies can create innovative snack options with convenient, alternative presentation methods that cater to on-the-go snacking. ## Trend signals for Indulgent Protein Trend score 4.7 out of 10, from popularity 71%, activity 62%, freshness 8%. - Popularity: 71% - Activity: 62% - Freshness: 8% ## Examples of the Indulgent Protein trend 7 featured examples from Feb 1, 2014 to Dec 16, 2015. - [Fried Chicken-Wrapped Hot Dogs](https://www.trendhunter.com/trends/double-down-dog): KFC's Double Down Dog Replaces the Bun with More Meat (Category: Lifestyle) Implication: Fast food chains can leverage the trend of unconventional food mashups and indulgent fast food to attract adventurous eaters and generate excitement. - [Paleo Waffle Sandwiches](https://www.trendhunter.com/trends/national-waffle-day): This Sandwich Supplies a Savory Take on National Waffle Day (Category: Lifestyle) Implication: Innovations in waffle-based dishes can disrupt the food and beverage industry, providing new product offerings for health-conscious and gluten-free consumers. - [Pre-Packaged Indian Snacks](https://www.trendhunter.com/trends/indian-snacks): This Healthy Snack Line is Inspired by Indian Cuisine (Category: Lifestyle) Implication: Scope for innovation within the food and beverage industry by creating healthier versions of popular snacks. - [Bagged Ballpark Nachos](https://www.trendhunter.com/trends/ballpark-nachos): This Bag of Cheetos Acts a Convenient Vessel for a Casual Snack (Category: Lifestyle) Implication: Opportunities exist for companies to explore innovative packaging solutions, create unique snack combinations, and offer personalization options for customers. - [Nacho Chip-Crusted Bacon](https://www.trendhunter.com/trends/bacon-recipe): This DudeFoods Bacon Recipe is Covered in Deep Fried Doritos (Category: Lifestyle) Implication: The food and beverage industry can explore the use of Doritos as a coating in various products, driving consumer interest and expanding product offerings. - [Nacho Chip Chicken Recipes](https://www.trendhunter.com/trends/doritos-chicken-strips): These Doritos Chicken Strips Will be a Fan Favorite for Party Snacks (Category: Lifestyle) Implication: The food and beverage industry could potentially benefit from the creation of Doritos-infused recipes and DIY snack mixes. - [Snack-Sized Menus](https://www.trendhunter.com/trends/smaller-bites): This Fast Food Menu Offers Smaller Bites for Less Hungry Customers (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore the market potential for offering snack-sized menus in the fast food industry, attracting a new customer segment. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)