# Reversed Indulgence Consumers switch meals to satisfy eclectic individual tastes. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 4, 2014, updated Apr 3, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/indulgent-expression ## Key Figures - Trend score: 2.9/10 - Evidence articles: 6 ## What is the Reversed Indulgence trend? **Reversed Indulgence:** Representing a generation that constantly strives to cater their individual tastes, Millennials are turning their attention outside preconceived norms to satiate their need for customized experiences. Breakfast dishes that feature traditional dinner themes allow consumers to eat as they please no matter what time of day, combining unsuspecting meals with the need to indulge in personal desires. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 12, 2013 to Feb 24, 2014 - Published: Mar 4, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Reversed Indulgence trend ### Personalization of meals Millennials are looking for customized experiences, including the ability to eat meals that cater to their individual tastes and preferences. ### Dinner-inspired breakfast dishes There is a growing trend of creating breakfast dishes that incorporate traditional dinner themes and ingredients. ### Cereal-infused dishes Cereal is no longer just for breakfast, it is being incorporated into innovative dishes such as sandwiches and other unexpected meals. ## What the Reversed Indulgence trend means for industry ### For Food and Beverage This trend is disrupting the traditional breakfast foods industry and creating new opportunities for innovation and customization. ### For Hospitality and Tourism Restaurants and hotels can capitalize on this trend by offering unique and memorable dining experiences that cater to individual tastes and preferences. ### For Consumer Goods Cereal brands and food manufacturers can explore new product offerings that incorporate these unconventional meal combinations and ingredients. ## Trend signals for Reversed Indulgence Trend score 2.9 out of 10, from popularity 47%, activity 30%, freshness 8%. - Popularity: 47% - Activity: 30% - Freshness: 8% ## Examples of the Reversed Indulgence trend 6 featured examples from Aug 12, 2013 to Feb 24, 2014. - [Porky Mexican-Inspired Breakfasts](https://www.trendhunter.com/trends/bacon-weave-taco): The Bacon Weave Taco Improves a Timeless Food Design (Category: Lifestyle) Implication: The food and beverage industry can explore new ways of incorporating bacon into menu items and experimenting with creative breakfast presentations. - [Breakfast Waffle Tacos](https://www.trendhunter.com/trends/breakfast-taco): Taco Bell’s Breakfast Feast is Going Nationwide (Category: Lifestyle) Implication: Introducing creative and innovative food and drink options to stand out in the competitive fast food industry. - [Cereal-Infused Sandwiches](https://www.trendhunter.com/trends/cheerios-sandwich): This Cheerios Sandwich Puts the Breakfast Cereal in a New Form (Category: Lifestyle) Implication: Opportunity for food manufacturers and restaurants to introduce innovative cereal-infused products and menu items, appealing to adventurous eaters. - [Dinner-Inspired Breakfast Dishes](https://www.trendhunter.com/trends/pancake-lasagna): The Pancake Lasagna is a Layered Morning Meal (Category: Lifestyle) Implication: Restaurants can offer innovative breakfast dishes to stand out from competitors and attract consumers looking for unique and extravagant dining experiences. - [Cheesy Macaroni Pancakes](https://www.trendhunter.com/trends/mac-and-cheese-pancakes): This Mac and Cheese Pancakes Recipe Will Win Any Brinner Throwdown (Category: Lifestyle) Implication: In the food and beverage industry, there is an opportunity to create new menu items that feature comfort food fusion, brinner dishes, and alternative pancake recipes that appeal t… - [Sugar-Attack Morning Meals](https://www.trendhunter.com/trends/donut-chip-breakfast-sandwich): The Donut Chip Breakfast Sandwich Revamps Krispy Kreme Creations (Category: Lifestyle) Implication: Disruptive innovation opportunity: Fast food chains can experiment with unconventional ingredient combinations to create unique and trendy menu items. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)