# Individualized Routine Brands' customization of morning routines offers peace of mind. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Jan 23, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/individualized--routine ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Individualized Routine trend? **Individualized Routine:** The ability to customize products to meet the requirements of individual consumers is adapting to focus on consumers' daily routines for their own convenience. The customization of products that are part of a busy professional’s morning routine enables them to focus on their work-related or personal priorities, and begin their day without getting bogged down in details. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 8, 2016 to Jan 22, 2018 - Published: Jan 23, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Individualized Routine trend ### Product Personalization The customization of products for individual consumers based on their needs and preferences. ### Smart Technology The integration of technology into consumer products, improving their functionality and ease of use. ### Direct-to-Consumer The elimination of intermediaries in the distribution chain, allowing for a more personalized and cost-effective shopping experience. ## What the Individualized Routine trend means for industry ### For Health and Wellness An industry that includes products and services related to physical and mental well-being. ### For Home Appliances An industry that includes domestic appliances used in the home, such as coffee makers and toothbrushes. ### For Beauty and Skincare An industry that includes the manufacture and distribution of products for personal grooming and appearance enhancement. ## Workshop question How could your brand enable consumers to customize its product offerings to ensure their specific needs are being met? ## Trend signals for Individualized Routine Trend score 4.7 out of 10, from popularity 67%, activity 66%, freshness 8%. - Popularity: 67% - Activity: 66% - Freshness: 8% ## Examples of the Individualized Routine trend 5 featured examples from Aug 8, 2016 to Jan 22, 2018. - [Customizable Coffee Capsules](https://www.trendhunter.com/trends/capsulier): 'Capsulier' Lets Consumers Blend Their Own Single-Serve Coffee Pods (Category: Lifestyle) Implication: Capsulier's customizable coffee machine represents a disruptive innovation opportunity within the coffee machine industry, catering to consumers who prefer a personalized coffee e… - [Personalized Skincare Companies](https://www.trendhunter.com/trends/curology): Curology's Dermatologists Provide Custom Care in a Bottle (Category: Fashion) Implication: Curology's personalized skincare approach can disrupt the traditional skincare industry by emphasizing individual needs and tailored solutions. - [Chic Personalized Vitamin Startups](https://www.trendhunter.com/trends/vitamin-startups): Care/Of Enables Individuals to Curate Daily Vitamin Packs (Category: Lifestyle) Implication: Disruptive innovation opportunity: Transform the health and wellness industry by offering personalized and transparent solutions for consumers. - [App-Enabled Toothbrushes](https://www.trendhunter.com/trends/oclean-smart-toothbrush): The Oclean Smart Toothbrush Creates Custom Health Care Plans (Category: Lifestyle) Implication: The smart toothbrush industry presents disruptive innovation opportunities for personal care product manufacturers. - [Nutritious Snack Subscriptions](https://www.trendhunter.com/trends/nutritious-snack): 'Nature Box' Delivers Healthy Customized Snacks (Category: Lifestyle) Implication: The food delivery industry can capitalize on the trend of delivering customized and healthy snacks to meet consumer demands. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)