# Indestructible Design Designers are building incredibly durable products that offer peace of mind. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Feb 7, 2020 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/indestructible-design ## Key Figures - Trend score: 6.0/10 - Evidence articles: 7 ## What is the Indestructible Design trend? **Indestructible Design:** Brands and studios are bidding on highly durable designs to such an extent that the products are considered indestructible or even 'apocalypse-ready.' This is observed across industries—from architecture and auto to fashion and tech—signifying a favor toward longevity. ## The consumer insight behind the Indestructible Design trend As concerning reports on climate change soar, consumers turn to highly functional products that are performance-driven and built to last. This signifies a slow shift away from concepts such as fast fashion and single-use, as consumers maintain a strong affinity toward environmental awareness. In turn, they not only feel secure in precarious times but also experience a sense of comfort in choosing quality over quantity. ## At a Glance - Evidence: 7 featured examples - Articles from: Feb 14, 2018 to Feb 4, 2020 - Published: Feb 7, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Indestructible Design trend ### Indestructible Design Brands and studios are bidding on highly durable designs to such an extent that the products are considered indestructible or even 'apocalypse-ready.' ### Modular, Customizable Products Consumers are turning towards products that are heavily customizable and adaptable. ### Eco-Friendly, Sustainable Products Consumers are shifting away from fast fashion and single-use products towards environmentally friendly options. ## What the Indestructible Design trend means for industry ### For Architecture and Construction There are opportunities to create durable, customizable and affordable houses that are also eco-friendly and resistant to natural disasters. ### For Automotive and Transportation The trend towards durable and indestructible designs manifests in the form of electric pickup trucks, motorcycles, and other vehicles. ### For Consumer Electronics Consumers are seeking heavily modular phones and other electronics that can be customized to their specific needs and uses. ## Workshop question How could your product/service make consumers feel more secure? ## Trend signals for Indestructible Design Trend score 6.0 out of 10, from popularity 90%, activity 82%, freshness 9%. - Popularity: 90% - Activity: 82% - Freshness: 9% ## Examples of the Indestructible Design trend 7 featured examples from Feb 14, 2018 to Feb 4, 2020. - [Prefab Earthquake-Proof Tiny Homes](https://www.trendhunter.com/trends/nestron-cube-one): The Nestron 'Cube One' Offers 156-Square-Feet of Living Space (Category: Art & Design) Implication: Companies in the construction industry can capitalize on the trend towards prefab and earthquake-proof housing. - [Angular Electric Pickup Trucks](https://www.trendhunter.com/trends/tesla-cybertruck): The Tesla Cybertruck Has an Efficient, Origami-Like Design (Category: Autos) Implication: Disruptive innovation opportunity: Integrate electric power and advanced design features into new vehicle models to meet growing demand for sustainable transportation. - [Apocalypse-Inspired Motorcycles](https://www.trendhunter.com/trends/droog-moto-3): The Droog Moto 3 is a Stunning Motorcycle with a Rugged Design (Category: Autos) Implication: Innovation in motorcycle manufacturing to cater to the growing demand for rugged and dystopian motorcycle designs. - [Ultra-Tough Puffer Jackets](https://www.trendhunter.com/trends/indestructible-puffer): Vollebak's Indestructible Puffer is Made with the Strongest Fibre (Category: Fashion) Implication: Opportunity for disruptive innovation in the fashion industry with the development of ultra-tough and durable outerwear designs. - [Ultra-Durable Heavy-Duty Phones](https://www.trendhunter.com/trends/heavyduty-phone): The DOOGEE S90 Embraces a Modular Concept of Assembly (Category: Tech) Implication: The modular concept of assembly in the DOOGEE S90 presents a disruptive innovation opportunity in the mobile phone manufacturing industry. - [Apocalypse-Proof House Designs](https://www.trendhunter.com/trends/cyberhouse): Modern House Follows-Up the Cybertruck with a Cyberhouse (Category: Art & Design) Implication: Architects can explore new design concepts that prioritize security and durability to meet the increasing demand for apocalypse-proof houses. - [Indonesian Earthquake-Resistant Housing](https://www.trendhunter.com/trends/earthquakeresistant-housing): Ramboll Creates a Housing Prototypes That are Eco and Safe (Category: Eco) Implication: Innovation opportunities in the construction industry can include introducing new sustainable materials and techniques. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)