# Independent Preservation Boomers are empowered to remain themselves through health products. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jan 11, 2017 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/independent-preservation ## Key Figures - Trend score: 4.6/10 - Evidence articles: 7 ## What is the Independent Preservation trend? **Independent Preservation:** Previously, health and wellness products and services targeted to Boomers focused in on the concept of "anti-aging." However, Boomers are finding independence is as important to them in retirement age as it was during their youth, creating a need for health products that enable them to embrace their new identities in a more empowering, lighthearted manner. ## At a Glance - Evidence: 7 featured examples - Articles from: Nov 25, 2015 to Feb 6, 2018 - Published: Jan 11, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Top markets: North America, Europe ## Themes within the Independent Preservation trend ### Empowering Aging Boomers Focus in health products and services has shifted towards independence and embracing new lifestyles in retirement age for Boomers. ### Accessible Fitness for Older Adults Companies are offering boomers more accessible ways to improve their physiques and overall health through fitness programs. ### Natural, Age-Defying Skincare Skincare brands are using natural ingredients like moth bean and caviar extract to provide gentler anti-aging solutions without harsh chemicals. ## What the Independent Preservation trend means for industry ### For Fitness and Wellness Focus is on creating more accessible fitness programs and healthier lifestyle support for aging boomers. ### For Skincare and Beauty Natural ingredients are utilized for age-defying skincare solutions that cater to the changing needs of boomers. ### For Transportation E-bike companies are targeting the older generation with bikes that offer a more accessible and safer mode of transportation for aging boomers. ## Workshop question As consumer needs and desires change with each new generation, what practices are in place that enable your brand to adapt quickly to these new changes? ## Trend signals for Independent Preservation Trend score 4.6 out of 10, from popularity 79%, activity 52%, freshness 8%. - Popularity: 79% - Activity: 52% - Freshness: 8% ## Examples of the Independent Preservation trend 7 featured examples from Nov 25, 2015 to Feb 6, 2018. - [Boomer-Centric Electric Bikes](https://www.trendhunter.com/trends/evelo): 'Evelo' Electric Bicycles are For Riders Aged 50 and Up (Category: Life-Stages) Implication: The electric bicycle industry has the opportunity to focus on creating specialized models that cater to the unique needs of older riders, such as improved stability and comfort fe… - [Boomer Beauty Haircare](https://www.trendhunter.com/trends/naturally-gray-hair): These Products are Designed for Enhancing Naturally Gray Hair (Category: Fashion) Implication: Haircare brands can invest in research and development to create specialized products targeting gray hair and aging hair concerns. - [Accessible Age-Friendly Fitness](https://www.trendhunter.com/trends/older-adult-fitness): This Ontario Company Was Made to Improve Older Adult Fitness (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore partnerships with fitness centers and retirement communities to create age-friendly fitness programs and facilities that cater to the ne… - [Age-Defying Moth Bean Skincare](https://www.trendhunter.com/trends/moth-bean): Supermood's Youth Glo Luxury Peel is Infused With Natural Retinols (Category: Fashion) Implication: Creating innovative skincare products that harness the power of natural ingredients to address various skin concerns. - [Anti-Aging Men's Cleansers](https://www.trendhunter.com/trends/men-facial-wash): The Detoxifying Chamuel Men Facial Wash Fights Wrinkles, Acne and More (Category: Fashion) Implication: Disruptive innovation opportunity: Rethink and expand product offerings to address the unique skincare needs of men and tap into this growing market segment. - [Smoothing Caviar Haircare](https://www.trendhunter.com/trends/anti-aging-haircare): Alterna's Anti-Aging Haircare Collection is Powered by Caviar Extract (Category: Fashion) Implication: Opportunities to disrupt the personal care industry by adding unique, new ingredients to haircare products, such as caviar extract. - [Ex-Hippie Mindfulness Apps](https://www.trendhunter.com/trends/dharma-seed): Dharma Seed Offers Guidance from and for Boomers (Category: Life-Stages) Implication: The spiritual tech industry can develop innovative platforms and apps that blend spirituality and technology to enhance meditation efforts and well-being. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)