# Indelicate Culinary Foodie content adopts a more raw tone. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Sep 8, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/indelicate-culinary ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Indelicate Culinary trend? **Indelicate Culinary:** Up until this point, foodie-targeted content leaned toward instructional and domestic with a touch of glamorization. Responding to the rise in alt-foodies, more raw, masculine food-focused content can be observed. This shows the proliferation of foodie culture among the mainstream demographic. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 16, 2014 to Feb 12, 2016 - Published: Sep 8, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Indelicate Culinary trend ### Alternative Foodie Culture As alternative foodie culture rises, a more masculine and raw food-focused content can be observed, creating opportunities for food-focused content creators to appeal to the mainstream demographic. ### Healthy Eating Habits The rise of humor-based advertising promoting healthy eating habits in society's youth creates an opportunity to raise awareness of child obesity through provoking humor that takes place on educational yet entertaining platforms. ### Celebrity Chef Endorsement Celebrity endorsements from well-known figures like rapper Snoop Dog in Burger King's training videos create an opportunity to garner attention for new menu items and appeal to a younger, more engaged demographic through humorous celebrity promotion. ## What the Indelicate Culinary trend means for industry ### For Content Creation The rise of alternative foodie culture creates space for content creators to target the mainstream demographic with more raw, masculine, and diverse food-focused content. ### For Health and Wellness The increase of humor-based advertising promoting healthy eating habits shows an opportunity for the health and wellness industry to develop engaging campaigns that can create a positive social impact. ### For Fast Food The rise of celebrity chef endorsements creates opportunities for fast food companies to garner attention from younger and engaged audiences, particularly through humorous and relatable celebrity promotions. ## Workshop question Removing all the frills from your brand, how can you position yourself in the market as a reputable, de-glamorized company? ## Trend signals for Indelicate Culinary Trend score 2.7 out of 10, from popularity 45%, activity 28%, freshness 8%. - Popularity: 45% - Activity: 28% - Freshness: 8% ## Examples of the Indelicate Culinary trend 5 featured examples from Jun 16, 2014 to Feb 12, 2016. - [Fast Food Reality Experiments](https://www.trendhunter.com/trends/fast-food-ads): Mediocre Films Explores If Real Food Can Look Like the Fast Food Ads (Category: Pop Culture) Implication: The fast-food industry can benefit from innovating their advertising practices to align with consumer preferences. - [Rapper-Guided Training Videos](https://www.trendhunter.com/trends/grilled-dogs): Burger King's Training Video for Grilled Dogs Stars Snoop Dog (Category: Marketing) Implication: Disruptive innovation opportunity: Fast food chains can utilize the popularity of celebrities to create entertaining and educational training materials for their employees. - [Parody Pizza Farm Ads](https://www.trendhunter.com/trends/pizza-farm): This Satire-Rich Ad Encourages Healthy Eating Habits Among Children & Youth (Category: Lifestyle) Implication: Disruptive innovation opportunity: Use parody and humor in advertisements to capture audience attention and deliver impactful messages. - [Latino Cooking Channels](https://www.trendhunter.com/trends/el-guzzi): El Guzzi is a Latino YouTuber Who Shares Easy Mexican-American Dishes (Category: Lifestyle) Implication: The growth of online cooking channels like El Guzzi calls for innovative platforms that offer personalized cooking experiences, interactive tutorials, and community engagement. - [Rapping Chef Shows](https://www.trendhunter.com/trends/action-bronson): Action Bronson Shows Off his Culinary Skills with This New Series (Category: Pop Culture) Implication: Opportunity for hotels and resorts to offer unique culinary experiences and collaborations with celebrity chefs and food influencers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)