# Incredible Inedibles Products inspired by food, but unsuitable for consumption, are becoming art. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 10, 2008, updated Nov 19, 2009 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/incredible-inedibles-products-inspired-by-food-but-unsuitable-for-consumpti ## Key Figures - Trend score: 4.6/10 - Evidence articles: 11 ## What is the Incredible Inedibles trend? **Incredible Inedibles:** As we struggle with a global obesity epidemic, the focus on food is increasing. While marketing for real foods has reached record highs, innovative artists have created eye candy that feeds the visual senses instead. These appeal to hungry appetites, yet don’t take a toll on health. ## At a Glance - Evidence: 11 featured examples - Articles from: Mar 6 to Sep 10, 2008 - Published: Sep 10, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Incredible Inedibles trend ### Visual Food inspired products are on the rise due to increasing health awareness among consumers, presenting opportunities for innovative artists and designers to create eye-catching yet healthy products. ### Inedible Imitations More and more imitations of food are becoming popular and making their way to the market, ranging from fake candy soap to fast food jewelry, presenting opportunities for unique novelty gift items. ### Miniature Food inspired products are attracting consumers with their cuteness and humour, ranging from small Lego sushi sets to tiny food landscapes, presenting potential opportunities in the toy, fashion and art industries. ## What the Incredible Inedibles trend means for industry ### For Art and Design Artists and designers can create innovative and unusual food-inspired products as consumer interest in visual food continues to rise. ### For Toy Industry The production of miniature food products such as Lego sushi and stuffed animal sushi appeals to young and young-at-heart consumers, presenting opportunities for toy companies. ### For Fashion The concept of food-inspired fashion is becoming popular among certain consumers, presenting opportunities for fashion designers to explore unique and whimsical designs. ## Trend signals for Incredible Inedibles Trend score 4.6 out of 10, from popularity 57%, activity 74%, freshness 8%. - Popularity: 57% - Activity: 74% - Freshness: 8% ## Examples of the Incredible Inedibles trend 11 featured examples from Mar 6 to Sep 10, 2008. - [Inedible Micro Meals](https://www.trendhunter.com/trends/inedible-miniature-food-polymer-clay-food-by-mimiature): Polymer Clay Food by Mimiature (Category: Lifestyle) Implication: The art and sculpture industry can leverage hyperrealistic art and new mediums like polymer clay for producing unique collectibles and pieces. - [Inedible Sushi](https://www.trendhunter.com/trends/inedible-sushi-lego-sushi-combo-platter): Lego Sushi Combo Platter (Category: Life-Stages) Implication: The evolution of Lego's product offerings shows potential for companies within the industry to focus on customization and personalization, as well as the incorporation of popular… - [Edible Miniature Worlds](https://www.trendhunter.com/trends/food-landscapes-minature-worlds-made-from-food): Tiny Food Landscapes (Category: Art & Design) Implication: Restaurants and food establishments can incorporate food art into their menu and marketing to offer unique experiences for customers. - [Fake Food Wallets](https://www.trendhunter.com/trends/toast-and-bacon-wallets-security-and-silliness): Toast and Bacon Wallets (Category: Lifestyle) Implication: Retailers can innovate by stocking and marketing whimsical food-themed items to lend a fun and humorous element to their offerings. - [Fast Food Fashion](https://www.trendhunter.com/trends/fast-food-fashion-jeremy-scott): Jeremy Scott's Inedible Wearable Treats (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporate sustainable materials and production practices into fashion manufacturing, catering to environmentally-conscious consumers. - [Fake Food Flash Drives](https://www.trendhunter.com/trends/strange-usb-devices-usb-sticks-to-get-your-teeth-into): USB Sticks To Sink Your Teeth Into (Category: Tech) Implication: Opportunity for disruptive innovation: Integrate USB sticks with innovative technologies such as biometric security or wireless charging to enhance functionality and convenience f… - [Fast Food Jewelry](https://www.trendhunter.com/trends/burger-buns-gold-necklace-no-accounting-for-taste-in-jewlery-design): Gold Burger Necklaces (Category: Fashion) Implication: The fashion industry can potentially capitalize on the trend of fast food-inspired jewelry and accessories to offer consumers a unique and quirky way to express themselves. - [Art Made of Jelly Beans](https://www.trendhunter.com/trends/art-jelly-belly-george-clooney): Jelly Belly George Clooney (Category: Lifestyle) Implication: Art galleries can invest in showcasing candy art as a way of diversifying their exhibitions and attract people, especially those inclined towards interactive art exhibits. - [Making Food Cute](https://www.trendhunter.com/trends/sushi-chic-creativity-inspired-by-sushi): 10 Sushi Chic Designs (Category: Lifestyle) Implication: Disruptive innovation opportunities for creating new and visually appealing ways to decorate food, like sushi. - [Fake Candy Soap](https://www.trendhunter.com/trends/mini-gummy-bear-soap-more-gummi-bear-prodcuts): Mini Gummi Bear Bars (Category: Tech) Implication: Companies in the bath and body industry can explore the development of edible-inspired soaps to cater to consumers looking for unconventional and enjoyable bathing experiences. - [Chinese Takeout Lamps](https://www.trendhunter.com/trends/chinese-takeout-container-lamp-fast-food-turned-luxury): Fast Food Home Decor (Category: Art & Design) Implication: The home decor industry can explore the disruptive innovation opportunity of creating fast food-themed decor items to cater to the growing demand for unique and quirky home furnis… ## Recent trend clusters - 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