# Increasingly Inclusive Beauty Cosmetics companies are broadening their range of representation. By [Riley von Niessen](https://www.trendhunter.com/rileyvonn), Managing Editor | Published Oct 18, 2016 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/increasingly-inclusive-beauty ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Increasingly Inclusive Beauty trend? **Increasingly Inclusive Beauty:** With conversations surrounding societal gender barriers and a lack of portrayal of persons of color in the media, consumers are demanding more from the brands that they buy from. In order to keep up with these evolving values, cosmetic companies are incorporating a wider range of products and diversifying their efforts. This shows a move toward media representation that is more in line with today's diverse society. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 30, 2015 to Sep 11, 2017 - Published: Oct 18, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Increasingly Inclusive Beauty trend ### Diversity and Inclusion Cosmetic brands are incorporating a wider range of products and diversifying their efforts, along with offering makeup products that appeal to everyone. ### Influencer Marketing Brands are increasingly paying attention to young celebrities popular on social media for their advertising campaigns. ### Customer-First Mindset Brands are listening to their consumers' evolving values and offering emotional real beauty and unconventional beauty advertisements. ## What the Increasingly Inclusive Beauty trend means for industry ### For Cosmetics Makeup brands are producing more diverse and inclusive product ranges, as well as partnering with influencers for marketing purposes. ### For Entertainment Social media, particularly YouTube, has produced a new wave of young celebrities with loyal followings that brands are increasingly tapping into. ### For Marketing Brands are adopting a more inclusive and representative marketing strategy by featuring non-traditional models and ambassadors in makeup campaigns. ## Workshop question How could you incorporate diversity into your brand? ## Trend signals for Increasingly Inclusive Beauty Trend score 4.3 out of 10, from popularity 70%, activity 50%, freshness 8%. - Popularity: 70% - Activity: 50% - Freshness: 8% ## Examples of the Increasingly Inclusive Beauty trend 5 featured examples from Oct 30, 2015 to Sep 11, 2017. - [Pop Star-Designed Makeup Collections](https://www.trendhunter.com/trends/fenty): Rihanna's Fenty Beauty Collection Reveals Diverse Shades (Category: Pop Culture) Implication: The beauty industry is disrupted by the creation of inclusive makeup collections with shades for people of all skin colors. - [Male Makeup Brand Ambassadors](https://www.trendhunter.com/trends/brand-ambassador): Influencer James Charles Will Be Covergirl's Newest Ambassador (Category: Fashion) Implication: Beauty brands can disrupt the industry by featuring male brand ambassadors and embracing inclusivity in their marketing strategies. - [Emotional Real Beauty Ads](https://www.trendhunter.com/trends/dove-campaign): This Dove Campaign Commercial Shows Men React to Models & Loved Ones (Category: Marketing) Implication: The beauty industry has the potential to disrupt traditional beauty standards by promoting real beauty and emphasizing personal connections. - [Unconventional Beauty Ads](https://www.trendhunter.com/trends/dove-commercial): This Dove Commercial Follows the Story of an Androgynous Model (Category: Marketing) Implication: The cosmetics and skincare industry can leverage the trend of unconventional beauty standards by creating innovative products that cater to a wider range of skin types, tones, and… - [Latina Popstar Makeup Campaigns](https://www.trendhunter.com/trends/latina-popstar): This YouTube Star is One of the Newest Faces of 'Covergirl' (Category: Pop Culture) Implication: Beauty brands can leverage the power of celebrity partnerships to market their products to a diverse range of consumers and develop targeted campaigns for different audiences. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)