# Increased Output Video conferencing platforms are offering more service diversity to consumers. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jan 3, 2021 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/increased-output ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the Increased Output trend? **Increased Output:** Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes. ## The consumer insight behind the Increased Output trend In light of the COVID-19 pandemic and the many government-imposed restrictions associated with it, contemporary consumers are forced to engage with one another online. Many are trying to do their best to continue their work as smoothly as possible and as a result, they are looking for online tools and platforms that will assist them in their specific endeavour—whether it is for work, a creative pursuit or a passion project. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 29, 2020 to Jan 1, 2021 - Published: Jan 3, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Increased Output trend ### Optimized Video Conferencing Brands are optimizing video conferencing platforms to deliver increased and diverse output, from podcasts to digitized minutes, in response to the COVID-19 pandemic. ### AI Feedback Tools LinkedIn created AI tools for users to get feedback on soft skills, which may help them in their job search. ### Unlimited Video Conferencing RingCentral Video offers free access to 24-hour meetings to eliminate the constraints of time limits on calls during the pandemic. ## What the Increased Output trend means for industry ### For Online Communication Platforms Brands in the online communication industry can focus on optimizing their video conferencing platforms, offering AI feedback tools, and providing unlimited video conferencing to meet the demands of remote work during the pandemic. ### For HR Tech Companies in HR tech can develop AI-backed tools to help job seekers prepare soft skills and receive feedback from video interviews. ### For Note-Taking Software Software companies specializing in note-taking tech can implement AI technology to automatically transcribe video conference content, parse out important information, and summarize conversations. ## Workshop question How can your brand increase the productivity of consumers at home? ## Trend signals for Increased Output Trend score 2.5 out of 10, from popularity 38%, activity 26%, freshness 9%. - Popularity: 38% - Activity: 26% - Freshness: 9% ## Examples of the Increased Output trend 4 featured examples from Apr 29, 2020 to Jan 1, 2021. - [Video-Chat Podcasting Tools](https://www.trendhunter.com/trends/anchor): Anchor Lets Users Easily Turn Their Video-Calls Into Podcasts (Category: Social Media) Implication: Podcasters can now easily expand their audience and reach through video-chat podcasting, without sacrificing quality or ease of use. - [Video Conference Note Platforms](https://www.trendhunter.com/trends/notes-by-illu): Notes by ILLU Takes Notes Using AI Technology (Category: Business) Implication: Video conferencing industry can benefit from integrating AI-powered note-taking and summarization to improve engagement and productivity. - [Unlimited Video Conferencing Platforms](https://www.trendhunter.com/trends/RingCentral-Video): RingCentral Video Offers Free Access to 24-Hour Meetings (Category: Business) Implication: Disruptive innovation opportunity: Develop video conferencing hardware with built-in AI capabilities to provide automated meeting management and improve overall user experience. - [AI Interview Feedback Tools](https://www.trendhunter.com/trends/ai-tools1): LinkedIn Created AI Tools for Users to Get Feedback on Soft Skills (Category: Tech) Implication: AI tools that streamline the interview process and improve candidate evaluation for recruiters and HR professionals. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)