# Glamorizing Auto The auto industry turns to more ostentacious marketing tactics. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 2, 2014 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/inconspicuous-retail ## Key Figures - Trend score: 1.6/10 - Evidence articles: 4 ## What is the Glamorizing Auto trend? **Glamorizing Auto:** Moving away from straightforward benefits branding, big brands are turning to marketing that puts a greater emphasis on prestigious lifestyle, as opposed to the product. Carefully camouflaging products into fashion shows, art exhibitions and social celebrations, even non-luxury autos can be seen as prestigious in the post-recession era. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 23 to Sep 16, 2014 - Published: Jun 2, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Glamorizing Auto trend ### Prestige Marketing Auto companies are emphasizing prestigious lifestyles over straightforward benefits branding for both luxury and non-luxury vehicles, creating disruptive innovation opportunities in lifestyle branding for other industries as well. ### Artistic Auto Installation Collaborating with artists and designers to create installations showcasing the latest car technologies can create immersive customer experiences, offering disruptive innovation opportunities for automotive, art, and design industries. ### Interactive Branding Creating immersive, interactive experiences that engage with customers in unique ways can create disruptive innovation opportunities for a variety of industries ranging from automotive to fashion to entertainment and more. ## What the Glamorizing Auto trend means for industry ### For Automotive Industry Collaborating with artists and designers, emphasizing luxury lifestyles through prestige marketing, and creating innovative technologies that are beautiful and functional can help carmakers stand out in a crowded marketplace. ### For Fashion Industry Collaborating with auto companies to create immersive fashion experiences that connect with consumers on a deeper level can help fashion brands differentiate themselves from competitors. ### For Art & Design Industry Collaborating with auto companies to create artistic installations showcasing the latest car technologies can create memorable experiences for audiences and help artists and designers reach new audiences. ## Trend signals for Glamorizing Auto Trend score 1.6 out of 10, from popularity 28%, activity 12%, freshness 8%. - Popularity: 28% - Activity: 12% - Freshness: 8% ## Examples of the Glamorizing Auto trend 4 featured examples from Jan 23 to Sep 16, 2014. - [Car-Inspired Catwalks](https://www.trendhunter.com/trends/opening-ceremony-fashion-show): This Opening Ceremony Fashion Show had Models Drive Up in Style (Category: Autos) Implication: Disruptive innovation opportunity: Introducing car-inspired elements into clothing design, creating a new market segment for fashion-forward consumers. - [Glow-In-The-Dark Trucks](https://www.trendhunter.com/trends/truck-tracker): A Phosphorescent Truck Promotes Volkswagen's Volksnet Truck Tracker (Category: Autos) Implication: Disruptive innovation opportunity for advertising agencies to incorporate phosphorescent wraps on vehicles as a unique and attention-grabbing advertising medium. - [Interactive Dance Floors](https://www.trendhunter.com/trends/interactive-dance-floor): This Interactive Dance Floor Lights Up with Each Step (Category: Autos) Implication: Auto manufacturers can invest in more interactive LED dashboard designs to differentiate themselves from competitors and attract young consumers. - [Lightweight Vehicle Installations](https://www.trendhunter.com/trends/light-frame): Leon Shows Us Audi's Light Frame by Hanging it from the Ceiling (Category: Autos) Implication: Disruptive innovation opportunity: Incorporate lightweight materials such as aluminum and carbon fiber into vehicle manufacturing processes to improve fuel efficiency and reduce e… ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)