# Inconspicuous Fitness Consumers turn to fashion-forward performance gear. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jan 11, 2016 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/inconspicuous-fitness ## Key Figures - Trend score: 5.7/10 - Evidence articles: 4 ## What is the Inconspicuous Fitness trend? **Inconspicuous Fitness:** The next generation of activewear is a hybrid of performance gear and street clothes. Similar to the "normcore" movement, this era of style takes traditional wardrobe staples, such as denim, and optimizes them for fitness use. More than just versatility, this progression speaks to a growing desire for discrete methods of self-care and the maintenance put into living an "Instagrammable" life. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 24 to Dec 30, 2015 - Published: Jan 11, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Inconspicuous Fitness trend ### Athleisure Wear The fashion and sportswear industries converge to create activewear that is both fashionable and functional. ### Dual-Function Clothing Consumers are looking for versatile clothing that can be worn for both fitness and everyday use. ### Moisture-Wicking Fabrics High-tech woven fibers that whisk moisture away are in high demand for active consumers. ## What the Inconspicuous Fitness trend means for industry ### For Fashion Fashion brands are blending fashion and function to create stylish activewear. ### For Sportswear Sportswear companies are incorporating lifestyle functionality into their products. ### For Textile The textile industry is developing moisture-wicking, stretchy, and durable fabrics to create dual-function clothing. ## Workshop question How can your brand better align with the youthful values of the consumer? ## Trend signals for Inconspicuous Fitness Trend score 5.7 out of 10, from popularity 80%, activity 82%, freshness 8%. - Popularity: 80% - Activity: 82% - Freshness: 8% ## Examples of the Inconspicuous Fitness trend 4 featured examples from Sep 24 to Dec 30, 2015. - [Athletic Denim Campaigns](https://www.trendhunter.com/trends/athletic-denim): The Sweat-Resistant Jeans by dish and DU/ER Offer Lifestyle Functionality (Category: Fashion) Implication: The fashion industry can adopt the trend of creating multi-functional clothing that suits a variety of activities while remaining fashionable and long-lasting. - [Stretchy Denim Activewear](https://www.trendhunter.com/trends/ultrastrech-jeans): These Ultra-Strech Jeans are Designed for Active Consumers (Category: Eco) Implication: The fashion industry can embrace ultra-stretch denim to offer comfortable and flexible activewear options to consumers. - [Chic Bohemian Activewear](https://www.trendhunter.com/trends/exercise-clothes): Free People is Releasing a New Line of Exercise Clothes (Category: Lifestyle) Implication: Fashion brands can explore the growing market of chic activewear by incorporating stylish designs into their exercise clothing lines. - [Winter-Ready Tennis Sneakers](https://www.trendhunter.com/trends/tennis-sneakers): These Shoes from adidas Originals are a Stylish Option for Winter (Category: Fashion) Implication: Opportunity for fashion brands to develop winterized versions of popular sneakers, targeting consumers who want both style and functionality in colder weather. ## Recent trend clusters - [Crown Care](https://www.trendhunter.com/protrends/scalp-care-routine) (Fashion) - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) ## Trending in Fashion - [Lifestyle Subscription Advent Calendars](https://www.trendhunter.com/trends/fab-fit-fun-advent-calendar) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) All articles: [Fashion](https://www.trendhunter.com/fashion)