# Living Room Eco Seeking methods of integration, consumers turn to subtle sources of purification. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 5, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/inconspicuous-eco ## Key Figures - Trend score: 4.4/10 - Evidence articles: 9 ## What is the Living Room Eco trend? **Living Room Eco:** Despite eco living gaining momentum, eco-consciousness is still seen as inconvenient and un-glamorous. Brands are thus turning to more subtle aesthetics to satiate a desire for convenient eco integration, even in the guest room. Blending into everyday decor, these contemporary filtering devices provide methods of purification that combine clean living with more integrated, and unobtrusive techniques. ## At a Glance - Evidence: 9 featured examples - Articles from: Aug 10, 2012 to May 12, 2015 - Published: May 5, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Living Room Eco trend ### Subtle Eco Integration Brands are turning to more subtle aesthetics to satiate a desire for convenient eco integration, such as providing methods of purification that blend into everyday decor. ### Multi-Functionality Designers are creating air purifiers that do more than just clean, such as utilizing excess liquid, tracking daily water consumption, and releasing scents based on occupants' presence. ### Integration with Architecture Air purification systems are being designed to work with existing architectural features such as window frames and ventilation systems. ## What the Living Room Eco trend means for industry ### For Home Decor There are opportunities to create air purification systems that blend seamlessly with home decor and offer multi-functional benefits. ### For Wellness Designers can innovate on air purification systems that not only clean the air but also offer benefits such as aromatherapy and tracking of water consumption to promote overall wellness. ### For Architecture There is room to create air purification systems that work in tandem with existing architectural features and improve the overall atmosphere of interior environments. ## Trend signals for Living Room Eco Trend score 4.4 out of 10, from popularity 71%, activity 54%, freshness 8%. - Popularity: 71% - Activity: 54% - Freshness: 8% ## Examples of the Living Room Eco trend 9 featured examples from Aug 10, 2012 to May 12, 2015. - [Wind Chime Air Purifiers](https://www.trendhunter.com/trends/wind-bell-by-kim-edo): Wind Bell by Kim Edo Dispenses Aromas in a Charming Way (Category: Art & Design) Implication: The home appliance industry can explore new product lines in the indoor air purification segment, inspired by the features of the Wind Bell by Kim Edo. - [Bottle Aroma Diffusers](https://www.trendhunter.com/trends/ultrasonic-nebulizer): The Humidifying Ultrasonic Nebulizer Disperses Scent and Purifies the Air (Category: Art & Design) Implication: There is an opportunity for home appliance companies to incorporate natural aromatherapy diffusers and air purifying technology into their products. - [Optimized Blind Air Filters](https://www.trendhunter.com/trends/the-window-air-purifier): The Window Air Purifier Works with Existing Architectural Ventilation (Category: Eco) Implication: The home improvement industry can leverage the demand for custom-fit window air purifiers to provide enhanced indoor air quality solutions. - [Floating Orb Air Filters](https://www.trendhunter.com/trends/electrolux-aeroball): The Electrolux Aeroball Hovers Around Rooms Improving Interior Conditions (Category: Unique) Implication: Incorporating design and aesthetics into functional household items. - [Raindrop Air Purifiers](https://www.trendhunter.com/trends/dropair): The DropAir Filtration System Improves the Quality of Interior Environments (Category: Eco) Implication: The home appliance industry can benefit from incorporating eco-friendly technology and aesthetically pleasing design features into their air purifier offerings. - [Petaled Air Purifiers](https://www.trendhunter.com/trends/electrolux-lotus): The Electrolux Lotus Blossoms with Atmosphere-Improving Features (Category: Art & Design) Implication: The home appliance industry can explore the market for innovative air purifiers inspired by nature and featuring multi-functionality. - [Dial-Like Water Purifiers](https://www.trendhunter.com/trends/watering-by-hyelin-lee): Watering by Hyelin Lee Keeps Track of How Much People Drink (Category: Lifestyle) Implication: The integration of smart features and health-monitoring capabilities into water purifiers presents a disruptive innovation opportunity for the household appliance industry. - [Arboreal Air Purifiers](https://www.trendhunter.com/trends/air-drop): Air Drop Combines Self-Sustaining Plants and Tech to Clean (Category: Lifestyle) Implication: Air purification companies can incorporate sustainable materials, bio-based filters and smart technologies into their products to create more eco-friendly and efficient products. - [Refined Water Purifiers](https://www.trendhunter.com/trends/next-ro-water-filtration-system): The Next Ro Water Filtration System is Sophisticated in Form and Function (Category: Eco) Implication: The refined water purifier industry is seeing a surge in innovative designs, allowing homeowners to have stylish and efficient appliances. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)