# Inclusive Storytelling Stories from Black creators are spotlighted as calls for inclusion grow. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 17, 2020 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/inclusive-storytelling ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the Inclusive Storytelling trend? **Inclusive Storytelling:** As people around the world protest the inequalities that Black people face in their countries, creative industries are finally hearing the call of activists and people who are outspoken about the need for Black people's voices in storytelling. Now, some brands are investing in and spotlighting the voices of Black creators. ## The consumer insight behind the Inclusive Storytelling trend In countries where Black people are minorities, their histories and voices have often been covered up, ignored or whitewashed in order for unequal systems to remain in place. Black people and activists have long known this, and now their growing number of allies are recognizing this pattern too. These communities are continuing to push for equal representation, treatment and fairness in many industries--and storytelling is especially crucial as it offers perspectives that have long been overlooked in the mainstream. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 9 to Jun 17, 2020 - Published: Jun 17, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Inclusive Storytelling trend ### Black Voices in storytelling Calls for representation of Black history and perspectives are growing, leading to greater investment in Black creators and their stories. ### Social media activism As social justice movements grow, people are using social media to amplify voices and engage individuals in activist actions. ### Streaming service philanthropy Streaming services are committing funds to support the Black community and creatives through donations to organizations and production of content. ## What the Inclusive Storytelling trend means for industry ### For Entertainment Investing in Black creators and diversity in storytelling has great potential for industry growth. ### For Social Media Activism and amplifying unheard voices through social media have positive effects on society, while also being a viable marketing strategy. ### For Philanthropy Investing in social causes through charitable donations can improve a brand's image, facilitate social change, and give back to communities. ## Workshop question How is your brand responding to the growing call for true inclusion and representation? ## Trend signals for Inclusive Storytelling Trend score 2.5 out of 10, from popularity 38%, activity 29%, freshness 9%. - Popularity: 38% - Activity: 29% - Freshness: 9% ## Examples of the Inclusive Storytelling trend 4 featured examples from Jun 9 to Jun 17, 2020. - [Social Media Page Takeovers](https://www.trendhunter.com/trends/sharethemicnow-campaign): The #SHARETHEMICNOW Campaign Amplifies the Voices of Black Women (Category: Marketing) Implication: The #SHARETHEMICNOW campaign presents an opportunity for social media platforms to support and promote initiatives that amplify marginalized voices. - [Inclusive Free Streaming Iniatitives](https://www.trendhunter.com/trends/understanding-black-stories): Cineplex Debuted the 'Understanding Black Stories' Project (Category: Social Good) Implication: The entertainment industry can leverage inclusive initiatives to increase diversity in content and attract a wider audience. - [Black Filmmaker Collections](https://www.trendhunter.com/trends/criterion-collection): The Criterion Collection Introduced its Black Lives Collection (Category: Business) Implication: With an increase in the importance of diversity and representation, streaming services have an opportunity to showcase underrepresented perspectives - [Streaming Service Donation Commitments](https://www.trendhunter.com/trends/black-creatives): Netflix Will Donate $5 Million to Black Creatives (Category: Social Good) Implication: Streaming services have the opportunity to take a leadership role in supporting marginalized communities and promoting diversity and inclusion. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)