# Inclusive Retail Inviting customers to be part of the design and promotion process. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jul 20, 2012, updated Jul 23, 2012 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/inclusive-retail ## Key Figures - Trend score: 2.9/10 - Evidence articles: 7 ## What is the Inclusive Retail trend? **Inclusive Retail:** Last year, we wrote about 'Democratized Selling,' in which retailers are crowdsourcing design ideas (particulary in clothing) to ensure that production meets demand. The trend has continued, and now there are even more variations of this "inclusive" method of retail. More brands are inviting their customers to be part of the entire process, from design to promotion, asking for feedback on products and encouraging them to promote the goods in exchange for rewards. These systems benefit both sides: not only do they help brands in assessing demand and marketing their goods, but they also empower consumers. ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 3, 2011 to Jul 20, 2012 - Published: Jul 20, 2012 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Inclusive Retail trend ### Crowdsourced Retail Design Crowdsourcing design ideas from customers to ensure that brands can assess demand for their goods and get customers involved in the design and promotion process. ### Product Testing and Feedback Companies are offering feedback platforms and product testing shops to understand customer reactions before launching into a full production program. ### Crowdsourced Fashion Design Customizable, limited-production fashion designs that can be altered, voted on and produced for pre-order in a weekly design cycle. ## What the Inclusive Retail trend means for industry ### For Retail Develop crowdsourced platforms for retail design and feedback. ### For Manufacturing Implement product testing shops for research and development. ### For Fashion Develop platforms that allow for customizable fashion design. ## Trend signals for Inclusive Retail Trend score 2.9 out of 10, from popularity 51%, activity 29%, freshness 8%. - Popularity: 51% - Activity: 29% - Freshness: 8% ## Examples of the Inclusive Retail trend 7 featured examples from Sep 3, 2011 to Jul 20, 2012. - [Shopaholic Smartphone Apps](https://www.trendhunter.com/trends/snapette-app): The Snapette App Lets You Share and Suggest Fashion Finds (Category: Tech) Implication: Retailers can embrace digital platforms and leverage user-generated content to improve customer engagement and drive sales. - [Crowdsourced Fast Food Tees](https://www.trendhunter.com/trends/wendy-threads): You Could Win $5,000 With Wendy Threads T-Shirt Design Contest (Category: Art & Design) Implication: Fast food chains can drive customer engagement and promote brand loyalty through interactive design contests. - [Crowdsourced Magazine Shoots](https://www.trendhunter.com/trends/blackbook-magazine-request): BlackBook Magazine REquest Wants Fans to Edit Joseph Gordon-Levitt (Category: Marketing) Implication: The media and entertainment industry could create more interactive and participatory content to cater to the tastes of consumers who want to be part of content creation rather tha… - [Product Feedback Platforms](https://www.trendhunter.com/trends/krush): Krush Helps Brands Decide What to Make Based on Visitor Votes (Category: Marketing) Implication: Retail brands can utilize feedback platforms to gather valuable insights for designing and producing products that align with customer preferences. - [Rewarding Product Referrals](https://www.trendhunter.com/trends/mulu): Mulu Lets You Recommend Products for Cash or Charitable Donations (Category: Pop Culture) Implication: Mulu.me's platform creates a new model for online shopping, leveraging social recommendation and commission-based referral systems to disrupt the e-commerce industry. - [Product Testing Shops](https://www.trendhunter.com/trends/darling-delicious): Darling Delicious Helps Companies Try Out New Innovations (Category: Business) Implication: Industry that can leverage product testing shops to conduct market research and refine their offerings. - [Customizable Crowdsourced Fashion](https://www.trendhunter.com/trends/cut-on-your-bias): Cut On Your Bias Lets You Vote on Designs & Alter Them (Category: Art & Design) Implication: Cut On Your Bias is disrupting the fashion industry by involving consumers in the design process and offering customizable options. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)