# Inclusive Menstruation Period products are increasingly marketed as gender neutral and inclusive. By [Kanesa D](https://www.trendhunter.com/kanesadavid), Insights Content Producer | Published Nov 10, 2024 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/inclusive-menstruation ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Inclusive Menstruation trend? **Inclusive Menstruation:** Menstrual brands are increasingly designing products for diverse gender identities to highlight the myriad of ways people experience and perceive menstruation. These products remove gendered language and packaging, stepping away from traditional marketing strategies aimed at cisgender women. ## The consumer insight behind the Inclusive Menstruation trend Transgender and non-binary individuals who menstruate may feel uncomfortable with purchasing products specifically marketed for cisgender women. These individuals desire products that can reduce the discomfort or dysphoria caused by gendered marketing or the act of menstruation itself, allowing them to have a supportive and comfortable experience. Brands that cater to this demand can attract consumers in search of products that provide both practical support and a more affirming experience. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 4, 2023 to Nov 8, 2024 - Published: Nov 10, 2024 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Inclusive Menstruation trend ### Gender-Neutral Marketing Brands are adopting inclusive language and packaging that eschews traditional gender roles to appeal to a broader spectrum of customers. ### Sustainable Personal Care Products made from eco-friendly materials like biodegradable pads and bamboo toothbrushes are gaining popularity as consumers prioritize sustainability. ### Body Positivity and Diversity Inclusive sizing and marketing that celebrates a diverse range of body types and identities are becoming key selling points for modern apparel and personal care brands. ## What the Inclusive Menstruation trend means for industry ### For Personal Care The personal care industry is witnessing a transformation with products that focus on inclusivity and environmental sustainability. ### For Retail Retailers are increasingly stocking brands that prioritize inclusive language and sustainable practices, driven by consumer demand for ethical options. ### For Fashion and Apparel Apparel brands that offer a wide range of sizes and promote body positivity are carving out a niche in a highly saturated market. ## Workshop question How can your brand serve as an ally for marginalized communities? ## Trend signals for Inclusive Menstruation Trend score 4.4 out of 10, from popularity 55%, activity 46%, freshness 31%. - Popularity: 55% - Activity: 46% - Freshness: 31% ## Examples of the Inclusive Menstruation trend 4 featured examples from Sep 4, 2023 to Nov 8, 2024. - [Genderless Menstruation Products](https://www.trendhunter.com/trends/vuokkoset): Vuokkoset's New Menstrual Care Collection is Gender Neutral (Category: Lifestyle) Implication: The traditional feminine hygiene industry is being transformed by the inclusion of gender-neutral products that cater to a broader demographic. - [Gender-Neutral Period Products](https://www.trendhunter.com/trends/aunt-flow): Aunt Flow Offers Period Products Free of Gendered Language (Category: Social Good) Implication: The menstruation products industry is evolving to include more inclusive and accessible options for a broader demographic. - [Inclusive Period Underwear](https://www.trendhunter.com/trends/tomboyx): TomboyX Provides Menstrual Underwear Options for All Individuals (Category: Fashion) Implication: The fashion industry is evolving with brands like TomboyX leading the charge in inclusivity and sustainability. - [Whimsical Hygiene Expansions](https://www.trendhunter.com/trends/clean-age-1): Personal Care Brand Clean Age Launches at Walmart Stores (Category: Lifestyle) Implication: Clean Age's entry into the market represents a disruptive innovation opportunity in the beauty and personal care industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)