# Inclusive Language Brands are launching campaigns that identify how language can be oppressive. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Jun 16, 2020 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/inclusive-language ## Key Figures - Trend score: 3.6/10 - Evidence articles: 7 ## What is the Inclusive Language trend? **Inclusive Language:** Brands are understanding that the everyday language we use, shapes the way society views the world. As a result, many have launched inclusive language initiatives that challenge the world to rethink the words that are used. These range from anti-racist coding campaigns to anti-sexist language campaigns. ## The consumer insight behind the Inclusive Language trend Consumers are no longer standing for the oppressive tendencies used in the past and understand the nuanced ways systemic inequality presents itself throughout society. These informed consumers are no longer accepting of brands that simply pay lip service to progressive causes. As a result, they expect brands to actively fight these damaging stereotypes. ## At a Glance - Evidence: 7 featured examples - Articles from: Aug 2, 2019 to Jul 9, 2021 - Published: Jun 16, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Inclusive Language trend ### Inclusive Language Brands are launching campaigns that identify how language can be oppressive. ### Anti-Sexist Language Campaigns Brands are seeking to highlight the sexist terms hidden in our everyday language. ### Anti-Racist Tech Language Initiatives Technology brands are removing racially insensitive terms from their products. ## What the Inclusive Language trend means for industry ### For Advertising Brands can use inclusive language campaigns to appeal to informed consumers who seek social justice. ### For Language Learning Language learning apps can highlight the sexism and racism hidden in everyday language in order to provide a more inclusive learning experience. ### For Period Products Period product brands can take a more inclusive approach and use gender-neutral packaging and language to appeal to all individuals who menstruate. ## Workshop question How can your brand rethink its social responsibility to support equality? ## Trend signals for Inclusive Language Trend score 3.6 out of 10, from popularity 53%, activity 46%, freshness 10%. - Popularity: 53% - Activity: 46% - Freshness: 10% ## Examples of the Inclusive Language trend 7 featured examples from Aug 2, 2019 to Jul 9, 2021. - [Anti-Sexist Language Campaigns](https://www.trendhunter.com/trends/sexist-terms): Babbel Highlights Sexist Terms Ahead of International Women’s Day (Category: Social Good) Implication: Language learning companies, such as Babbel, can integrate anti-sexist language campaigns and gender-neutral features to attract socially-conscious consumers and improve brand rep… - [Neutral Period Products](https://www.trendhunter.com/trends/marketing-menstrual): Cycle by Freda Takes a Different Approach to Marketing Menstrual Products (Category: Lifestyle) Implication: Opportunity for companies to create period products that are more inclusive and gender neutral. - [Gender-Fluid Period Campaigns](https://www.trendhunter.com/trends/genderfluid-period): Callaly Advocates for Inclusivity in the a Female-Dominated Market (Category: Marketing) Implication: The feminine hygiene industry can create and promote gender-neutral products and inclusive language marketing strategies that resonate with non-binary customers. - [Bold Stammer Acceptance Campaigns](https://www.trendhunter.com/trends/speech-acceptance-campaign): Zag Debuted 'Stamma' its Vibrant Inclusive Speech Campaign (Category: Social Good) Implication: Disruptive innovation opportunity: Collaborate with speech and language experts to develop programs and training that help businesses become more inclusive and accessible to indiv… - [Anti-Racist Tech Language Initiatives](https://www.trendhunter.com/trends/github): Github to Remove Racially Insensitive Terms Like ‘Master’ (Category: Social Good) Implication: Opportunity for technology companies to take a stand against racial inequality and promote diversity and inclusivity within their platforms. - [Language-Reviving Chatbot Platforms](https://www.trendhunter.com/trends/chatbot-platform): This App Uses AI to Help Preserve the Blackfoot Language (Category: Social Good) Implication: Integrate AI and machine learning into language learning applications for students, particularly for endangered languages with limited resources or teachers. - [Anti-Gender Bias Coding Campaigns](https://www.trendhunter.com/trends/22squared-tampa): 22squared Tampa Launches Campaign to End Sexism in AI Assistants (Category: Marketing) Implication: An industry opportunity in developing less biased and more inclusive AI technology. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)