# Inclusive Itinerary Emerging travel brands increasingly prioritize people of color. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 22, 2018 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/inclusive-itinerary ## Key Figures - Trend score: 2.3/10 - Evidence articles: 4 ## What is the Inclusive Itinerary trend? **Inclusive Itinerary:** Between discriminatory Airbnb hosts and prejudicial airline practices, the travel industry hasn't always been as accommodating as it should be for people of color – a fact that is slowly changing via travel brands led by and prioritizing people of color. By creating such specific spaces, these brands are showcasing the importance of grassroots and self-led empowerment in the process of creating large-scale change. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 10 to Oct 11, 2018 - Published: Oct 22, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Inclusive Itinerary trend ### Empowering People of Color in Travel Travel brands led by and prioritizing people of color showcase the importance of grassroots and self-led empowerment in the process of creating large-scale change. ### Luxury Travel for People of Color Luxury-focused, black-owned travel companies like Up in the Air Life offer curated travel experiences that highlight luxury in a way that creates epic experiences. ### Inclusive Accommodation Services Innclusive is a platform that helps people of all backgrounds find a welcoming place to stay while on vacation, and even includes a diversity guarantee to ensure guests can openly be themselves without any risk of discrimination. ## What the Inclusive Itinerary trend means for industry ### For Travel and Tourism The travel industry is seeing a shift towards a more diverse, inclusive perspective led by new travel brands designed for underrepresented minorities. ### For Hospitality Accommodation services with a focus on diversity and inclusion like Innclusive are becoming increasingly important for travelers looking for welcoming and respectful places to stay. ### For Media and Entertainment African diaspora travel guides like Travel Noire are providing new perspectives on often unexplored communities and cultures around the world. ## Workshop question How could your brand collaborate with businesses that prioritize the empowerment of marginalized groups? ## Trend signals for Inclusive Itinerary Trend score 2.3 out of 10, from popularity 26%, activity 36%, freshness 8%. - Popularity: 26% - Activity: 36% - Freshness: 8% ## Examples of the Inclusive Itinerary trend 4 featured examples from Oct 10 to Oct 11, 2018. - [African American Travel Brands](https://www.trendhunter.com/trends/nomadness-travel-tribe): Nomadness Travel Tribe is a Lifestyle Brand for Black Travelers (Category: World) Implication: The travel industry can tap into the market of underrepresented travelers by creating connected travel groups and offering curated experiences. - [Luxury-Focused Inclusive Travel](https://www.trendhunter.com/trends/up-in-the-air-life): Up in the Air Life Offers Luxe Travel for People of Color (Category: World) Implication: Travel companies can incorporate more diversity and inclusivity initiatives to attract a wider audience of luxury travelers of color. - [Inclusive Accommodation Services](https://www.trendhunter.com/trends/innclusive): Innclusive Lets Guests be Themselves Regardless of Race (Category: World) Implication: The hospitality industry should embrace including diverse accommodation options to cater to an increasingly inclusive consumer base. - [African Diaspora Travel Guides](https://www.trendhunter.com/trends/travel-noire): Travel Noire Explores Black Communities Through Travel (Category: World) Implication: Disruptive Innovation Opportunity: Innovating in the travel and tourism industry to cater to the needs and interests of the African diaspora. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)