# Inclusive Intimates Underwear brands are becoming more inclusive of varying demographics. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 10, 2021 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/inclusive-intimates ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Inclusive Intimates trend? **Inclusive Intimates:** Emerging brands that offer underwear products are increasingly prioritizing the demographics that brands in the mainstream have avoided--including people with disabilities, people of varying ages and people with non-conforming gender identities. These products and campaigns offer visibility to the needs of a wider range of demographics in this space. ## The consumer insight behind the Inclusive Intimates trend Consumers are increasingly expecting adequate representation for various aspects of their identities, and are demanding that brands cater to this shift. Variations in personal identity are a large part of forming people's needs and preferences, and brands that are accommodating to all are able to appeal to a wider range of consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: May 27, 2021 to Sep 5, 2022 - Published: Mar 10, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Inclusive Intimates trend ### Inclusive Intimates Brands are becoming more inclusive of varying demographics. ### Community-Driven Underwear Brands Brands are creating more inclusive options and aiming to give back to their communities. ### Adaptive Intimates Collections Brands are releasing more adaptive intimate wear collections for people with disabilities. ## What the Inclusive Intimates trend means for industry ### For Fashion Retail Retailers have to be more inclusive in order to adapt to a growing diversity of customers. ### For Social Causes Bringing awareness to social causes and supporting the communities that each brand operates in. ### For Disability Products Designing products with disabled people in mind can fulfill an emerging need and increase inclusivity. ## Workshop question How is your brand prioritizing representation in its products and campaigns? ## Trend signals for Inclusive Intimates Trend score 5.0 out of 10, from popularity 74%, activity 65%, freshness 13%. - Popularity: 74% - Activity: 65% - Freshness: 13% ## Examples of the Inclusive Intimates trend 4 featured examples from May 27, 2021 to Sep 5, 2022. - [Size-Inclusive Intimate Collections](https://www.trendhunter.com/trends/nearly-nude): Brayola Launched its Size-Inclusive Nearly Nude Rib Collection (Category: Fashion) Implication: The size-inclusive and comfortable aspect of Brayola's new capsule presents opportunities for other intimate wear brands to expand their offerings and reach a wider range of custo… - [Community-Driven Underwear Brands](https://www.trendhunter.com/trends/underdays): Underdays is a Line of Intimates for a New Generation of Women (Category: Fashion) Implication: Fashion brands, particularly those focused on lingerie and intimates, can look to prioritize inclusive sizing and representation in their designs and marketing to appeal to consum… - [Supercenter-Branded Intimates](https://www.trendhunter.com/trends/tranquil-true): Supercenter Chain Meijer Debuted the 'Tranquil & True' Intimate Line (Category: Fashion) Implication: Opportunity for fashion brands and retailers to increase their commitment to diversity and inclusion in their sizing and product offerings. - [Adaptive Intimates Collections](https://www.trendhunter.com/trends/aerie-x-liberare): Aerie x Liberare Shares Stylish, Feel-Good Adaptive Undergarments (Category: Fashion) Implication: Fashion retailers can tap into the growing market of adaptive clothing by incorporating stylish and functional adaptive intimates and apparel into their product lines, opening up… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)