# Inclusive Intimacy Companies are offering erotic services that cater to more demographics. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 17, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/inclusive-intimacy ## Key Figures - Trend score: 5.3/10 - Evidence articles: 5 ## What is the Inclusive Intimacy trend? **Inclusive Intimacy:** The sex industry and related categories still cater primarily to heterosexual male desires, but forward-facing brands are carving a path toward inclusivity. This is a result of changing perceptions of sexuality and a reduction of shame surrounding the topic, which is due in part to the modern feminist movement. Furthermore, this pattern points toward a world where inclusivity in all categories is not the exception, but the norm. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 9 to Nov 17, 2016 - Published: Nov 17, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Inclusive Intimacy trend ### Inclusive Intimacy The sex industry is moving towards inclusivity and cater to more demographics. ### Personalized Intimacy Toys Smart sex toys are revolutionizing the way couples experience intimacy by customizing experiences. ### Gender Inclusivity Businesses are taking a more inclusive approach to gender, catering to gender binaries or non-binary genders. ## What the Inclusive Intimacy trend means for industry ### For Sex Technology Innovations in smart sex toys and personalized intimacy toys have the potential to disrupt the traditional sex toy market. ### For Gender Diversity Businesses that take a more inclusive approach towards gender will have a competitive edge over their non-inclusive counterparts. ### For Dating Apps Dating apps that accommodate gender diversity are able to cater to a wider audience and stand out in a crowded market. ## Workshop question What characteristics of your product/service could be altered to become more appealing to tertiary consumer? ## Trend signals for Inclusive Intimacy Trend score 5.3 out of 10, from popularity 76%, activity 75%, freshness 8%. - Popularity: 76% - Activity: 75% - Freshness: 8% ## Examples of the Inclusive Intimacy trend 5 featured examples from Jan 9 to Nov 17, 2016. - [Female Sexuality Start-Ups](https://www.trendhunter.com/trends/omgyes): OMGYes is a Bay Area Start-Up Aimed at Empowering Female Sexuality (Category: Lifestyle) Implication: Start-ups in the sexual wellness industry can capitalize on the need for scientific research and resources to enhance female sexuality. - [Personalized Intimacy Toys](https://www.trendhunter.com/trends/smart-Adult-toy): This Smart Adult Toy Gives Those Who Use It Custom Tips (Category: Naughty) Implication: Creating smart sex toys that offer personalization and customization to enhance sexual experiences. - [Inclusive Intimacy Toys](https://www.trendhunter.com/trends/buckoff): The Buck-Off Was Designed Specifically for Transgender Men (Category: Naughty) Implication: Disruptive innovation opportunity: Expanding product offerings to cater to diverse gender identities. - [Sensory-Focused Erotic Toys](https://www.trendhunter.com/trends/erotic-toys): These Toys Focus on Sensations and Stimulation (Category: Naughty) Implication: Implementing the use of sensory-focused design in manufacturing processes to provide consumers with an innovative and personalized experience. - [Inclusive Dating App Extensions](https://www.trendhunter.com/trends/gender-diversity): Tinder is Seeking to Be Inclusive of Gender Diversity (Category: Tech) Implication: The evolving landscape of dating apps and platforms offers tech companies a chance to capitalize on the growing demand for inclusive and diverse experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)