# Reevaluated Inclusive Brands are re-evaluating their businesses to support the Black community. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Jun 16, 2020 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/inclusive-initiatives ## Key Figures - Trend score: 2.1/10 - Evidence articles: 4 ## What is the Reevaluated Inclusive trend? **Reevaluated Inclusive:** Amid the resurgence of the Black Lives Matter movement, brands are re-evaluating their business models to combat systematic racism. These initiatives include evaluating the number of products on their shelf owned by Black business owners, funding budding Black-owned startups, and removing racist language in their coding. ## The consumer insight behind the Reevaluated Inclusive trend Protests continue throughout the globe as the world seeks to call out systemic racism amid the wrongful death of George Floyd, Rayshard Brooks, and far too many others. Thanks to social media, more consumers have become aware of the injustices the Black community faces, and are using these platforms to call out brands that participate in the oppression of this community. As a result, they are turning to brands that go further than posting their outrage on a superficial level and are seeking brands that actively find ways to support Black communities with tangible plans of action. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 16 to Oct 26, 2021 - Published: Jun 16, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Reevaluated Inclusive trend ### Supporting Black-Owned Businesses Major brands and corporations are learning to acknowledge systemic racism and are taking concrete steps to support Black-owned businesses in a tangible way. ### Diversification and Inclusivity in Industry Brands are realizing the value of recognizing diversity and inclusivity in their own internal and customer-facing practices, resulting in increased support for minority communities and actors in industry. ### Live Shopping and Interactive Marketing Leading brands are embracing live shopping events and interactive marketing campaigns to engage with their audiences and foster the growth of small businesses and important social movements. ## What the Reevaluated Inclusive trend means for industry ### For Retail and E-commerce As more consumers are focused on supporting Black-owned businesses, more e-commerce retailers and brick-and-mortar storefronts are expanding their product lines and commitments to initiative to support minority-owned companies. ### For Food Service and Hospitality Many food service and hospitality companies are honing in on supporting Black-owned restaurants, supporting notable chefs and restaurateurs, and offering programs to so that small business owners can grow. ### For Community Development and Philanthropy Corporations, organizations, and individuals making meaningful investments in community development initiatives and philanthropic efforts are increasingly recognizing the value of investing in the growth of minority-owned businesses, and supporting the expansion of corporate-led social movements. ## Workshop question How can your brand aim for equality and diversity at all levels? ## Trend signals for Reevaluated Inclusive Trend score 2.1 out of 10, from popularity 37%, activity 14%, freshness 10%. - Popularity: 37% - Activity: 14% - Freshness: 10% ## Examples of the Reevaluated Inclusive trend 4 featured examples from Jun 16 to Oct 26, 2021. - [Black-Owned Restaurant Campaigns](https://www.trendhunter.com/trends/dig-in-day): Pepsi Invites Americans to ‘Dig In’ at Black-Owned Restaurants (Category: Business) Implication: The food and beverage industry can respond to the current demand for increased support of black-owned restaurants by implementing community-driven initiatives and partnering with… - [Black-Owned Black Friday Initiatives](https://www.trendhunter.com/trends/buyblack): Facebook's #BuyBlack Friday Initiative Returns this Season (Category: Social Good) Implication: E-commerce platforms can partner with Black-owned businesses to feature their products and expand their customer base. - [BIPOC Business-Supporting Services](https://www.trendhunter.com/trends/mentorship-and-grant-program): American Express is Launching a Mentorship and Grant Program (Category: Social Good) Implication: Financial services companies can develop grant and mentorship programs to support BIPOC-owned businesses and promote equality in the market. - [Black-Owned Beauty Campaigns](https://www.trendhunter.com/trends/sephora): Sephora Launched its New Uplifting Product Diversification (Category: Fashion) Implication: The beauty industry is at the forefront of diversification and inclusion campaigns, creating a space to highlight and support Black-owned brands and to provide customers with a di… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)