# Inclusive Festive Holiday flavors expand beyond Christmas. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Nov 25, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/inclusive-festive ## Key Figures - Trend score: 2.4/10 - Evidence articles: 5 ## What is the Inclusive Festive trend? **Inclusive Festive:** Discussions around inclusivity during the holidays are commonplace. However, up until this point, food and flavors associated with non-Christian holidays remained less accessible than those associated with Christmas. The rise of social media ushers in an era of worldwide communication, creating more urgency around North American brands' responses to consumers of all religions and cultures. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 18, 2015 to Dec 29, 2016 - Published: Nov 25, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Curation](https://www.trendhunter.com/megatrend/curation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Inclusive Festive trend ### Inclusive Holiday Flavors Non-Christian holiday flavors are becoming more accessible and diverse to ensure inclusivity during major global celebrations. ### Holiday Treats Inspired by Cultural Celebrations Major brands and retailers are acknowledging the influence of different cultures and national festivals in the US and beyond, creating special sweets and desserts inspired by them. ### Festive Flavors in Unusual Places The food and beverage industry - including candy companies and ice cream makers - are creating festive flavors outside of typical holiday themes, giving consumers more unique and diverse options to enjoy. ## What the Inclusive Festive trend means for industry ### For Food and Beverage Industry As inclusivity continues to rise in the food and beverage industry, brands and retailers have the opportunity to create more diverse holiday treat options for consumers of all cultures and religions. ### For Retail Industry Retailers can benefit from acknowledging national and cultural celebrations by providing accessories, decorations, or treats that address these events in ways that foster inclusivity and diversity. ### For Hospitality Industry The hospitality industry can boost customer engagement by offering unique, flavorful holiday treats and desserts that cater to different tastes and national holidays beyond the standard Thanksgiving and Christmas seasons. ## Workshop question How can your brand become more inclusive in who it services? ## Trend signals for Inclusive Festive Trend score 2.4 out of 10, from popularity 32%, activity 33%, freshness 8%. - Popularity: 32% - Activity: 33% - Freshness: 8% ## Examples of the Inclusive Festive trend 5 featured examples from Dec 18, 2015 to Dec 29, 2016. - [Hanukkah-Inspired Desserts](https://www.trendhunter.com/trends/holiday-ice-cream-dessert): These Holiday Ice Cream Desserts Have Alternative Festive Flavors (Category: Lifestyle) Implication: Food and beverage companies are poised to benefit from the trend of adding non-Christian holiday-inspired flavors in their products. - [Mexican-Inspired Halloween Candies](https://www.trendhunter.com/trends/da-de-muertos): Hershey's New Cookies 'n' Creme Skulls Draw on Día de Muertos (Category: Lifestyle) Implication: Opportunity for confectionery companies to tap into cultural celebrations and create limited-edition treats that pay homage to specific holidays. - [Crossover Holiday Candies](https://www.trendhunter.com/trends/blue-candy-canes): These Blue Candy Canes Celebrate Christmas and Hanukkah (Category: Unique) Implication: The retail industry can leverage the hybridization of holidays to create unique products that cater to the diverse customer preferences. - [Raw Holiday Treats](https://www.trendhunter.com/trends/coconut-macaroons): These Peppermint Coconut Macaroons Make a Festive Gluten-Free and Vegan Dessert (Category: Lifestyle) Implication: As a staple industry during the holiday season, the food and beverage industry has the potential to tap into the trend of health-conscious holiday treats by developing innovative… - [Sweet Yuletide Empanadas](https://www.trendhunter.com/trends/dulce-de-leche-empanadas): Pollo Campero is Serving Up Dulce De Leche Empanadas for the Holidays (Category: Lifestyle) Implication: Opportunity for food businesses to explore new flavor combinations and cater to customers' taste preferences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)