# Inclusive Travel Family-oriented hotels cater to parents looking to balance life with leisure. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 12, 2014, updated Apr 7, 2014 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/inclusive-excursions ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Inclusive Travel trend? **Inclusive Travel:** With sleek and modern hotels often attracting youthful travelers, older individuals looking to accommodate their families require much more adaptability. Catering to parents who are constantly trying to balance family with their busy day-to-day lives, these kid-friendly hotels allow adults to get away while conveniently occupying children with age-appropriate features. This illustrates a growing demand for more integrated family experiences. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 14, 2015 to Jan 18, 2017 - Published: Feb 12, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Inclusive Travel trend ### Family Integration Services Hotels are catering to the growing demand for more integrated family experiences by offering slumber party service, educational trips, and apartment-style spaces for children. ### Kid-centric Amenities Hotels are distinguishing themselves by offering kid-friendly menus, children’s strollers, indoor tents, and game systems, recognizing that families prefer travelling as a group and want to enjoy comfort and convenience together. ### Structured Kids' Programs Hotels are providing structured programs that cater to children of all ages, giving parents a sense of security that their children are happy and occupied with a variety of supervised activities. ## What the Inclusive Travel trend means for industry ### For Hospitality Hotels can differentiate themselves by providing services and amenities that cater to the needs and preferences of families travelling with children. ### For Tourism Travel agencies and tourism operators can offer package deals that include family-friendly hotels and activities to accommodate the growing demand for integrated family experiences. ### For Children's Entertainment Companies specializing in children's entertainment can collaborate with hotels to provide design, technology and amenities that are child-friendly and engaging. ## Workshop question What's one specific update you could make to your product or service to better accommodate today's modern parent? ## Trend signals for Inclusive Travel Trend score 3.0 out of 10, from popularity 39%, activity 42%, freshness 8%. - Popularity: 39% - Activity: 42% - Freshness: 8% ## Examples of the Inclusive Travel trend 6 featured examples from Oct 14, 2015 to Jan 18, 2017. - [Family-Specific Hotel Suites](https://www.trendhunter.com/trends/kidsuites): The Holiday Inn KidSuites Make Family Travel More Comfortable (Category: World) Implication: The hospitality industry can explore the opportunity of developing more specialty hotel suites to cater to specific guest preferences and enhance the overall guest experience. - [Family-Accommodating Hotel Rooms](https://www.trendhunter.com/trends/miami-beach-hotel): The Edition Hotels Miami Beach Hotel Received a Modern Upgrade (Category: Art & Design) Implication: The hospitality industry is being disrupted by the trend of designing family-friendly and apartment-style hotel rooms, creating new opportunities for growth and differentiation. - [Anime-Branded Hotel Rooms](https://www.trendhunter.com/trends/hello-kitty-rooms): The Keio Plaza Hotel in Tokyo Offers Hello Kitty Rooms for Families (Category: Pop Culture) Implication: Hotels can differentiate themselves and attract new customers by offering themed rooms that cater to specific interests and demographics. - [Familial Hotel Slumber Parties](https://www.trendhunter.com/trends/mark-hotel): The Mark Hotel in New York Offers a Sleepover Service for Families (Category: Life-Stages) Implication: Luxury hotels can explore disruptive innovation opportunities by incorporating family-friendly amenities and personalized experiences for children. - [Educational Family Vacations](https://www.trendhunter.com/trends/hyatt-regency-tamaya): The Hyatt Regency Tamaya Helps to Share Native American Traditions (Category: World) Implication: Integrating educational programs and cultural activities in family-friendly resorts. - [Structured Hotel Kids' Clubs](https://www.trendhunter.com/trends/anassa-hotel): The Anassa Hotel Offers Activities for Children of All Ages (Category: World) Implication: Hotels and resorts can introduce structured and age-specific kids' programs to attract families seeking child-friendly travel options. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Life-Stages - [Mini Clog Collectibles](https://www.trendhunter.com/trends/cars-x-crocs-blind-box) - [Thoughtfully Designed Lunchboxes](https://www.trendhunter.com/trends/glacier-lunchbox) - [Larger-Format Brainteaser Games](https://www.trendhunter.com/trends/kanoodle-party) - [Historical Character Collectibles](https://www.trendhunter.com/trends/polly-pocket-x-american-girl) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)