# Inclusive Cannabis Mainstream cannabis culture slowly works towards inclusion via feminism. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 29, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/inclusive-cannabis ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Inclusive Cannabis trend? **Inclusive Cannabis:** Where the mainstream cannabis industry once focused on "stoners," the lifestyle associated with it is now considered upscale – and the next step in this progression is its slow shift to empowering women. This shift caters to a demographic that has long consumed the product, while simultaneously being disregarded in its contributions to the culture that surrounds it. As the cannabis industry focuses on progression, the dichotomy of its contribution to "upscale" lifestyles for some demographics, and disproportionate penalties for others, must be resolved in order for the industry to fully embody inclusivity. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 18, 2017 to Jul 9, 2019 - Published: Dec 29, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Inclusive Cannabis trend ### Feminist Cannabis Communities By empowering women and uniting them through online communities, there's an opportunity to revolutionize cannabis for health and wellness, as seen with Cannabis Feminist and their upcoming cannabis deodorant that helps to prevent breast cancer. ### Marijuana-Infused Cosmetics Opportunities lie in creating an array of marijuana-infused cosmetic products, like High Gorgeous' cellulite treatment, offering the healing and tightening properties of cannabis, cinnamon, and caffeine, as well as potent CBD body lotions for natural, topical pain relief. ### Floral Cannabis Products Branding specifically for women and using color-coded design like Venna's Clean & Exquisite to express its essence, could be an opportunity to make cannabis more female-friendly and bring innovation to an industry that's yet to speak to womankind. ## What the Inclusive Cannabis trend means for industry ### For Health and Wellness As women are turning to cannabis for medical reasons and exploring the benefits of infused products, there's potential to disrupt the traditional pharma industry and cosmetics landscape with cannabis-infused products that offer natural healing properties. ### For Marketing and Advertising By shifting marketing from a stoner culture to an upscale, empowered one, as seen with Queends of the Stoned Age and Canndora's Hotbox Edition, there's the opportunity to create a new female-focused cannabis narrative, resonating with a younger generation of medical and recreational users. ### For Social Causes As the cannabis industry focuses on progression and embracing inclusivity, there's an opportunity to address and resolve the dichotomy of contributions and disproportionate penalties within upscale demographics and build social causes that embody inclusivity for all. ## Workshop question Consider who your brand targets to, and who it might exclude. How can it better foster inclusive and diverse business practices? ## Trend signals for Inclusive Cannabis Trend score 3.5 out of 10, from popularity 47%, activity 49%, freshness 8%. - Popularity: 47% - Activity: 49% - Freshness: 8% ## Examples of the Inclusive Cannabis trend 6 featured examples from Jan 18, 2017 to Jul 9, 2019. - [Female-Focused Cannabis Tinctures](https://www.trendhunter.com/trends/moxie-meds): Moxie Meds' Tinctures Address Menopause, Menstruation & More (Category: Lifestyle) Implication: The cannabis industry can continue to develop products specifically targeting women's health and wellness concerns while improving current product formulas and delivery systems - [Marijuana-Infused Cosmetics](https://www.trendhunter.com/trends/high-gorgeous): High Gorgeous Offers a Range of Natural Bath and Body Items (Category: Fashion) Implication: The cosmetics industry can leverage the trend of using marijuana-infused compounds for its healing and therapeutic benefits to tap into a new market. - [Floral Cannabis Products](https://www.trendhunter.com/trends/cannabis-for-women): Venna's Packaging Aims to Brand Cannabis for Women (Category: Lifestyle) Implication: The cannabis industry has the opportunity to create disruptive innovations by developing female-focused products that cater to the unique preferences and needs of women. - [Feminist Cannabis Communities](https://www.trendhunter.com/trends/cannabis-for-health): 'Cannabis Feminist' Unites Businesswomen in Cannabis for Health (Category: Business) Implication: The cannabis industry is still underdeveloped and has room for innovation, especially in the areas of health and wellness products. - [Curated Cannabis Accessories](https://www.trendhunter.com/trends/hotbox-edition): Canndora's Hotbox Edition Celebrates Women Who Love Cannabis (Category: Lifestyle) Implication: Opportunity for businesses to create and market a range of cannabis lifestyle and accessory products. - [Female-Focused Cannabis Webseries](https://www.trendhunter.com/trends/queens-of-the-stoned-age): 'Queens of the Stoned Age' is a New Web Series from Merry Jane (Category: Lifestyle) Implication: Disruptive innovation opportunity: Create female-focused cannabis content for online platforms to cater to the growing audience demand. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)