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# Inclusive Artistry
The LGBTQ+ community is increasingly prevalent in mainstream artistic realms.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 16, 2017 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/inclusive-artistry

## Key Figures

- Trend score: 1.8/10
- Evidence articles: 4

## What is the Inclusive Artistry trend?

**Inclusive Artistry:** As the LGBTQ+ community in North America is no longer relegated to existing in small private spheres, creative work inspired and created by this community has followed its entrance into mainstream cultures. The recognition of LGBTQ+ in mainstream creative channels allows consumers to engage with the community in a way that goes further than the simple acceptance of its legal rights.

## At a Glance

- Evidence: 4 featured examples
- Articles from: May 11 to Aug 3, 2017
- Published: Aug 16, 2017
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Alpha, Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Themes within the Inclusive Artistry trend

### Mainstream LGBTQ+ Art

The recognition of LGBTQ+ in mainstream creative channels allows consumers to engage with the community in a way that goes further than the simple acceptance of its legal rights.

### LGBTQ+ Inclusive Marketing

Companies are becoming more inclusive with LGBTQ+ themed emojis, protest flags, and love letters; by empathizing with the community, businesses can connect with a previously underrepresented consumer base.

### LGBTQ+ Storytelling

Inclusive animated films and, other forms of media allow for inspirational and informative stories to be shared with mainstream viewers.

## What the Inclusive Artistry trend means for industry

### For Marketing and Advertising

Inclusive marketing initiatives will help businesses connect with a previously underrepresented consumer base.

### For Film and Animation

Storytelling through inclusive animated films has the potential to inform and inspire viewers.

### For Fine Arts

Mainstream acceptance of LGBTQ+ art paves the way for artists to express themselves and, for consumers to engage with the community in a deeper way.

## Workshop question

What can your brand offer that works to promote inclusiveness in different realms?

## Trend signals for Inclusive Artistry

Trend score 1.8 out of 10, from popularity 21%, activity 26%, freshness 8%.

- Popularity: 21%
- Activity: 26%
- Freshness: 8%

## Examples of the Inclusive Artistry trend

4 featured examples from May 11 to Aug 3, 2017.

- [Politically Charged Protest Flags](https://www.trendhunter.com/trends/flag-project): This Flag Project Combines Connectivity and Activism with Art (Category: Social Good)
  Implication: Artists and designers can produce unique politically charged flags that resonate with consumers and promote their brands or message.
- [LGBTQ-Themed Emojis](https://www.trendhunter.com/trends/instagram-and-paul-smith): Instagram and Paul Smith are Celebrating Pride Month in a Bold Way (Category: Social Good)
  Implication: The social media industry can leverage LGBTQ-themed emojis and creative tools to enhance user engagement and support LGBTQ inclusivity on their platforms.
- [LGBTQ-Celebrating Love Letters](https://www.trendhunter.com/trends/mark-pride-month): Billboard's 'Love Letters to the LGBTQ Community' Mark Pride Month (Category: Pop Culture)
  Implication: The music industry can increase its support of Pride Month by promoting structured social initiatives, and as a result, foster inclusivity in their business activities.
- [LGBTQ Animated Short Films](https://www.trendhunter.com/trends/in-a-heartbeat): In a Heartbeat is an Endearing Short Film About a Boy Coming Out (Category: Art & Design)
  Implication: Inclusion of LGBTQ characters and themes in mainstream entertainment products

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All articles: [Art & Design](https://www.trendhunter.com/artdesign)
