# Incentivized Vending Vending retail becomes more experiential through non-monetary transactions. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Dec 9, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/incentivized-vending ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Incentivized Vending trend? **Incentivized Vending:** Though hailed for its convenience, vending retail has evolved to become more experiential over time. Swapping traditional monetary transactions for something more activity-based not only aligns the brand in question with core consumer values, such as health and wellness, but also helps consumers achieve their goals. Brands that actively support and incentivize their consumers will succeed in gaining their respect. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 16 to Jul 24, 2015 - Published: Dec 9, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Incentivized Vending trend ### Experiential Vending Swapping traditional monetary transactions for something more experiential will help align a brand in question with core consumer values and gather consumers' respect. ### Sustainability Incentivization Brands can encourage customers to behave in more sustainable ways by incentivizing them with activity-based methods instead of monetary transactions. ### Interactive Vending Machines Designing vending stations with interactive features or new types of payment can create experiences that go beyond simple product transactions. ## What the Incentivized Vending trend means for industry ### For Vending Machine Manufacturing Manufacturers should look to incorporate technology or new interactive features in vending stations, exploring payment alternatives that align with the brand's purpose. ### For Sustainability Consulting Sustainability consultants can work with companies to find interesting ways of encouraging customers to recycle and behave in more sustainable ways through incentivizing them with non-monetary activities. ### For Marketing and Advertising Marketing and advertising companies can help brands create engaging brand stories by incorporating innovative vending experiences which can showcase the brand's purpose and core values. ## Workshop question How would you turn your brands offering into an active experience geared toward self-improvement? ## Trend signals for Incentivized Vending Trend score 4.5 out of 10, from popularity 83%, activity 44%, freshness 8%. - Popularity: 83% - Activity: 44% - Freshness: 8% ## Examples of the Incentivized Vending trend 4 featured examples from Apr 16 to Jul 24, 2015. - [Exercise-Dependendant Water Machines](https://www.trendhunter.com/trends/clean-drinking-water): This Machine Requires Users to Run for Clean Drinking Water (Category: Social Good) Implication: By incorporating interactive features into vending machines, companies can attract more users and provide a unique user experience. - [Eco Vending Machines](https://www.trendhunter.com/trends/think-blue): Volkswagen's Think Blue Vending Machine Accepts Old Batteries As Payment (Category: Autos) Implication: Creating new and innovative ways to reduce carbon footprint and implement sustainable practices within the automobile industry. - [Sweat-Activated Drink Dispensers](https://www.trendhunter.com/trends/drink-vending-machine): Gatorade's Drink Vending Machine Only Serves People Who Sweat (Category: Lifestyle) Implication: Companies in the beverage industry can explore the potential of incorporating sweat-activated technology in their drink dispensers to make their product more appealing to fitness… - [Coffee-Dispensing Crosswalks](https://www.trendhunter.com/trends/nescaf-coffee): This Nescafé Coffee Campaign Bring Strangers Together Via Technology (Category: Marketing) Implication: The food and beverage industry can use technology to engage customers and create unique experiences that drive sales and build brand loyalty. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)