# Incentivized Testing Brands find unique ways to motivate consumers to get their eyes checked. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 11, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/incentivized-testing ## Key Figures - Trend score: 2.9/10 - Evidence articles: 6 ## What is the Incentivized Testing trend? **Incentivized Testing:** Brands are finding new and distinct ways to motivate consumers to test their eyesight, offering a more experiential form of engagement with eyewear-related concerns. These emerging products and services not only serve to better market brands in this industry, but they also lift the anxiety or banality that consumers often associate with these medical check-ins. This shift reveals the potential for even the most objectively tedious services to transform into more engaging experiences, forming a point of reference that other brands can use to re-frame the more negatively viewed aspects of their own companies. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 8, 2016 to Aug 18, 2017 - Published: Oct 11, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Incentivized Testing trend ### On-Demand Healthcare Services Providing at-home or on-demand eye exams offers a more convenient and affordable option for busy and cost-conscious consumers. ### Smartphone-Compatible Eye Tests Eye tests that utilize smartphones or smartphone-compatible devices make the process more accessible and cost-effective, reducing the need for expensive equipment and office visits. ### Gamified Healthcare Tools Gamifying healthcare tools and tests, like eye exams, can make the otherwise mundane experience more fun, engaging, and memorable. ## What the Incentivized Testing trend means for industry ### For Healthcare Services The healthcare industry can benefit from exploring more convenient and affordable on-demand services for a wider range of medical check-ins. ### For Optometry The optometry industry can benefit from offering more affordable and accessible eye exams, utilizing smartphone-compatible devices and at-home services. ### For Gamification The gamification industry can benefit from exploring the potential of making otherwise mundane experiences, like healthcare tests, more fun, engaging, and memorable. ## Workshop question How can your brand reframe its more tedious processes, products or services to better engage its employees or consumers? ## Trend signals for Incentivized Testing Trend score 2.9 out of 10, from popularity 51%, activity 27%, freshness 8%. - Popularity: 51% - Activity: 27% - Freshness: 8% ## Examples of the Incentivized Testing trend 6 featured examples from Jun 8, 2016 to Aug 18, 2017. - [Chromatic Eye Test Games](https://www.trendhunter.com/trends/free-eye-test): iGame's Free Eye Test Assesses Color Recognition (Category: Tech) Implication: Designers can use iGame's Eye Test game to sharpen their color recognition skills, ultimately improving their design work. - [Karaoke Eye Tests](https://www.trendhunter.com/trends/eye-exam-test): Rnib Launched an Unexpectedly Fun Eye Exam Test at Glastonbury Festival (Category: Marketing) Implication: Opportunity for healthcare providers to make eye tests more engaging and interactive for patients. - [Prescription-Testing Apps](https://www.trendhunter.com/trends/prescription-check): Warby Parker's 'Prescription Check' Lets Users Check Their Eyes at Home (Category: Business) Implication: The rise of prescription-testing apps presents a disruptive innovation opportunity within the telehealth industry, allowing for remote eye testing and expanding access to vision c… - [Low-Cost Vision Testers](https://www.trendhunter.com/trends/vision-tests): The 'EyeQue' Uses a Smartphone to Perform Vision Tests Whenever Needed (Category: Lifestyle) - [Vision-Testing Food Trucks](https://www.trendhunter.com/trends/vision-testing): Nikon's 'Vision Food Truck' Offers an Enticing Reward for Eye Tests (Category: Marketing) Implication: Disruptive innovation opportunity: Integrate technology and convenience into the optical industry to streamline vision testing processes and make them more engaging for customers. - [Smartphone-Assisted Eye Exams](https://www.trendhunter.com/trends/eye-exams): This Startup Provides Consumers with Eye Exams On-Demand (Category: Lifestyle) Implication: Blink's on-demand eye exams cater to busy consumers, disrupting the traditional optometry office industry and highlighting a new segment of healthcare services. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)