# Incentivized Mobile Payout apps entice consumers to earn data and cash through engagement. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published May 3, 2017 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/incentivized-mobile ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Incentivized Mobile trend? **Incentivized Mobile:** Apps offering free data or money in exchange for usage are enticing young audiences to monetize their leisure time. Leveraging data as currency, these companies are finding creative ways to circumvent the growing culture of “walking ad blockers” and engage mobile users. In the spirit of the growing demand for net neutrality, apps that offer free data access will not only allow cost-conscious consumers to stay connected longer, they will also provide opportunity for getting people in developing countries online. ## At a Glance - Evidence: 4 featured examples - Articles from: May 3, 2017 - Published: May 3, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Incentivized Mobile trend ### Data monetization Apps offering free data or money in exchange for usage are enticing young audiences to monetize their leisure time. ### Ad-blocker circumvention Creative ways to circumvent the growing culture of 'walking ad-blockers' is engaging mobile users. ### Incentivized mobile engagement Apps that offer free data access will provide an opportunity for getting people in developing countries online. ## What the Incentivized Mobile trend means for industry ### For Mobile app industry Developers can innovate and monetize apps by offering incentives in exchange for usage. ### For Marketing and advertising industry Businesses can adapt to the growing culture of ad-blocking by exploring alternative methods of advertising such as incentivized engagement. ### For Telecommunications industry Companies can explore new ways of data monetization and incentivized engagement to increase user engagement and reduce churn rates. ## Workshop question How are you adapting to the future needs of your consumers in an increasingly connected world? ## Trend signals for Incentivized Mobile Trend score 2.7 out of 10, from popularity 41%, activity 31%, freshness 8%. - Popularity: 41% - Activity: 31% - Freshness: 8% ## Examples of the Incentivized Mobile trend 4 featured examples from May 3, 2017. - [Free Data-Earning Apps](https://www.trendhunter.com/trends/gigato): Gigato is an App That Provides Free, Unrestricted Internet Data For Users (Category: Tech) Implication: The telecommunications industry can partner with data-earning apps to offer special promotions and data bundles to attract and retain customers. - [Ad-Watching Coupon Apps](https://www.trendhunter.com/trends/myads): The MyAds App Allows Users to Receive Money When Watching Advertisements (Category: Tech) Implication: Opportunity for app developers to create and monetize ad-watching coupon apps. - [Ringtone-Replacing App Payouts](https://www.trendhunter.com/trends/paytunes): The PayTunes App Replaces Ringtones With Advertisements (Category: Tech) Implication: This industry can leverage the trend of incentivized advertisements to engage users with targeted ads and generate revenue. - [Pay-For-Use Data Apps](https://www.trendhunter.com/trends/earn-talktime): Earn Talktime Provides Pays Users Through a Variety of Different Functions (Category: Tech) Implication: Developing mobile advertising approaches that utilize incentivization to engage users. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)