# Incentivized Style Mobile fashion platforms promote loyalty services and rewards. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published May 19, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/incentivized-ecommerce ## Key Figures - Trend score: 4.0/10 - Evidence articles: 7 ## What is the Incentivized Style trend? **Incentivized Style:** Fashion brands are replacing brick-and-mortar stores with digital platforms that attract tech savvy consumers in search of exclusive offers. Loyalty rewards programs and specialty points help companies attract and retain clients using new style-specific tools or platforms. These concepts are also in line with today's coupon culture and private retail deals that come with contemporary subscription plans. ## At a Glance - Evidence: 7 featured examples - Articles from: Jul 28, 2014 to May 16, 2015 - Published: May 19, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Incentivized Style trend ### Social Shopping Platforms By leveraging social media promotion and user influence, retail businesses can increase engagement and incentivize shopping habits. ### Incentivized Loyalty Programs Using loyalty rewards programs and specialty points, businesses are able to attract and retain clients using new style-specific tools and platforms. ### Personalization through Mobile Apps Using social media and customization, mobile apps allow retailers to provide a personalized shopping experience and increase social engagement. ## What the Incentivized Style trend means for industry ### For Fashion and Retail Industry Social shopping platforms, incentivized loyalty programs, and personalized mobile apps have great potential to drive sales in the fashion and retail industry. ### For Mobile App Development Industry With the increased demand for personalization and mobile shopping convenience in the fashion and retail industry, there is a lot of room for innovation in the mobile app development industry. ### For Social Media Marketing Industry Retail businesses that utilize social shopping platforms and incentivized promotions will have a significant advantage in the social media marketing industry. ## Workshop question How could you better attract tech-savvy consumers who expect digitization? ## Trend signals for Incentivized Style Trend score 4.0 out of 10, from popularity 73%, activity 39%, freshness 8%. - Popularity: 73% - Activity: 39% - Freshness: 8% ## Examples of the Incentivized Style trend 7 featured examples from Jul 28, 2014 to May 16, 2015. - [Internet Influencer Discounts](https://www.trendhunter.com/trends/social-shopping): The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts (Category: Business) Implication: Fashion brands can implement social shopping strategies to incentivize customers and increase brand awareness through influencer marketing. - [Incentivized Fashion Apps](https://www.trendhunter.com/trends/tagspire): Tagspire Gives You Money When People Purchase the Products You Post (Category: Business) Implication: Fashion bloggers and beauty influencers may benefit from incentivized shopping apps like Tagspire to monetize their content and increase engagement with their followers. - [Influencer Shopping Apps](https://www.trendhunter.com/trends/stylinity): Stylinity Rewards Users for Being Stylish and Inspiring Others to Shop (Category: Tech) Implication: Disruptive innovation opportunity: Implement influencer shopping apps and shoppable image technology to engage customers, boost sales, and increase brand awareness. - [Social Loyalty Apps](https://www.trendhunter.com/trends/loyalty-app): This Loyalty App Leverages Instagram to Offer Unique Deals to Shoppers (Category: Marketing) Implication: Retailers can leverage social media and technology to enhance their loyalty programs and improve the customer experience. - [In-Store Customization Apps](https://www.trendhunter.com/trends/urban-outfitters-app): The Urban Outfitters App Has Exclusive Offers and Insider Events (Category: Tech) Implication: Implementing in-store customization apps to provide a personalized shopping experience. - [Shoppable Dress-Up Games](https://www.trendhunter.com/trends/fashion-game-app): Covet's Fashion Game App Lets You Try on and Buy Designer Clothing (Category: Tech) Implication: Opportunities to expand their brand and reach a wider audience through collaborations with gaming companies creating interactive experiences with real-life fashion. - [Crystal Collection Apps](https://www.trendhunter.com/trends/swarovski-just-because): The Swarovski 'Just Because' App Makes Earning Points Mobile (Category: Tech) Implication: Implementing mobile loyalty apps in the retail industry incentivizes customer loyalty and drives repeat purchases. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)