# Incentivized Activism Charities make efforts mutually beneficial to draw in prospective activists. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 19, 2014 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/incentivized-activism ## Key Figures - Trend score: 5.2/10 - Evidence articles: 6 ## What is the Incentivized Activism trend? **Incentivized Activism:** A large portion of consumers will opt for a more ethically responsible product if it's comparable in price, but charities are hoping to push this notion a step further by incentivizing activism to help boost awareness and participation. The products and campaigns speak to a consumer preference for mutually beneficial endeavours, while at the same time pushing unlikely patrons in a more responsible direction. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 30, 2013 to Feb 6, 2014 - Published: Feb 19, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Incentivized Activism trend ### Incentivized Activism Charities are incentivizing activism to help boost awareness and participation. ### Donating Through Technology Apps like Mogl and Weightless Project are enabling people to donate to charitable causes by simply participating in daily activities. ### One-for-One Business Model Companies like Smiles for the People are using the one-for-one model to provide goods to those who cannot afford them. ## What the Incentivized Activism trend means for industry ### For Charities and Non-Profits Organizations can explore incentivizing activism and implementing new technology to increase donations and participation. ### For Consumer Goods One-for-one business models can provide a sustainable, philanthropic choice for consumers in various industries. ### For Travel and Hospitality Travel companies can offer service trips that provide a unique and meaningful experience for families while also giving back to local communities. ## Trend signals for Incentivized Activism Trend score 5.2 out of 10, from popularity 93%, activity 56%, freshness 8%. - Popularity: 93% - Activity: 56% - Freshness: 8% ## Examples of the Incentivized Activism trend 6 featured examples from Sep 30, 2013 to Feb 6, 2014. - [Infectious Wrapping Paper](https://www.trendhunter.com/trends/wrapping-paper-charity): Wrapping Paper by WCRS Helps the Homeless (Category: Social Good) Implication: Collaborating with businesses to create and market unique products that raise funds for charitable causes is a disruptive innovation opportunity for non-profit organizations. - [One-for-One Toothbrush Brands](https://www.trendhunter.com/trends/smiles-for-the-people): Smiles for the People Delivers Oral Health Supplies to Those in Need (Category: Social Good) Implication: Disruptive innovation opportunity: Introduce new technologies or solutions to improve oral healthcare accessibility, affordability, or environmental impact. - [Food-Donating Apps](https://www.trendhunter.com/trends/food-app): This Food App Donates Money to Food Banks Every Time You Eat at a Restarant (Category: Social Good) Implication: The food and beverage industry can explore partnerships with food-app developers to create similar initiatives that help fight hunger. - [Charitable Weight Loss Projects](https://www.trendhunter.com/trends/weightless-project): The Weightless Project Motivates You to Get in Shape and Give Back (Category: Lifestyle) Implication: Disruptive innovation opportunity for wearable technology companies to incorporate charitable giving incentives into their fitness trackers. - [Water Purification Canteens](https://www.trendhunter.com/trends/lifestraw-go): The Lifestraw Go Makes Potable Water Portable and Ready to Drink (Category: Eco) Implication: The Lifestraw Go offers disruptive innovation opportunities for companies in the outdoor adventure industry, providing a convenient and eco-friendly water purification solution. - [Family-Based Service Trips](https://www.trendhunter.com/trends/family-volunteer-trip): A Me to We Family Volunteer Trip is Life Changing for Everyone (Category: World) Implication: The travel and tourism industry can capitalize on the trend of family volunteer trips by offering specialized packages and services tailored to families seeking impactful travel e… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)