# In-Car Connectivity Consumers use aftermarket mods to make vehicles connectivity-focused. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 4, 2015 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/incar-connectivity ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the In-Car Connectivity trend? **In-Car Connectivity:** Being in a vehicle is no longer an excuse to disconnect, which is being addressed with connectivity devices specifically designed for the car. As the Internet of Things has consumers expecting constant connection, this shift signifies an expansion of the connected home to a totally connected lifestyle. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 22 to Feb 4, 2015 - Published: Feb 4, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the In-Car Connectivity trend ### In-Car Connectivity As the Internet of Things has consumers expecting constant connection, businesses can innovate to expand the connected home to a totally connected lifestyle with specific connectivity devices designed for cars. ### Portable Network Boxes Sat-Fi and other portable network boxes bring power to consumers seeking free or low-cost alternatives to wireless carriers. ### Automotive Travel Routers With Autonet Mobile and similar devices, entrepreneurs can tap into a growing market of consumers who seek seamless Internet connectivity while on the road. ## What the In-Car Connectivity trend means for industry ### For Telecommunications With the increased demand for connectivity on-the-go, telecommunications providers have the opportunity to create innovative technologies and services that support consumers seeking always-on connectivity. ### For Automotive/Transportation Products As driving lifestyles shift towards greater connectivity, opportunities abound for vehicle manufacturers to innovate in-cabin technology and bring the luxury of tech convenience to driving. ### For Wireless Audio As the need for audio and hands-free connectivity in cars continues to rise, the wireless audio industry has the opportunity to develop next-gen products and services that better integrate the Car/Audio/Smartphone ecosystem. ## Trend signals for In-Car Connectivity Trend score 3.4 out of 10, from popularity 51%, activity 44%, freshness 8%. - Popularity: 51% - Activity: 44% - Freshness: 8% ## Examples of the In-Car Connectivity trend 5 featured examples from Jan 22 to Feb 4, 2015. - [Automotive Travel Routers](https://www.trendhunter.com/trends/travel-router): Autonet Mobile Turns Your Car into a Roving Wi-Fi Hub (Category: Autos) Implication: The automotive industry can seize the opportunity to integrate in-car Wi-Fi capabilities as a standard feature, creating a seamless digital experience for drivers and passengers. - [Auto Audio Receivers](https://www.trendhunter.com/trends/auto-audio-receiver): The GOgroove Lets You Seamlessly Stream Your Music and Host Hands-Free Calls (Category: Autos) Implication: The automotive technology industry can explore disruptive innovation by developing advanced audio receivers that seamlessly integrate with various devices and platforms. - [Car Computer Stations](https://www.trendhunter.com/trends/car-laptop-stand): Mobil Office's Car Laptop Stand Doubles as a Place to Power Up (Category: Autos) Implication: Disruptive innovation opportunity: Collaborate with auto manufacturers to integrate car computer stations as built-in features or optional accessories in vehicles. - [Hands-Free Automotive Speakers](https://www.trendhunter.com/trends/bluetooth-speakerphones): These Plantronics Bluetooth Speakerphones Help You Get Work Done (Category: Autos) Implication: Opportunity for disruptive innovation in creating advanced in-car technology to enhance driver experience. - [Portable Network Boxes](https://www.trendhunter.com/trends/sat-fi): Sat-Fi Uses Satellite Tech to Make Net & Phone Access Possible Anywhere (Category: Tech) Implication: The telecommunications industry can benefit from disruptive innovation by adopting and improving satellite-based connectivity solutions like Sat-Fi. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)