# Inbox-ovation Tools and applications enhance and personalize emailing. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Mar 27, 2012 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/inbox-ovation ## Key Figures - Trend score: 1.5/10 - Evidence articles: 6 ## What is the Inbox-ovation trend? **Inbox-ovation:** Gone are the days of the standard emailing service; today's inboxes offer much more than the ability to create, forward and reply to messages. In addition to increased personalization options, more email services are providing special tools for organization, reminders, scheduling and more. There are even luxury email services made for those who want exclusivity. These augmented email innovations provide consumers with convenience, options and customization in a hectic, digital-based world. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 1 to Nov 14, 2011 - Published: Mar 27, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Inbox-ovation trend ### Augmented Email Innovations As inboxes offer more personalization options and exclusive luxury email services, businesses have the opportunity to create specialized email tools for organization, reminders, scheduling, and addressing etiquette concerns. ### Enhanced Email Organization Apps and tools like SaneBox and ShortMail appeal to consumers looking for ways to effectively manage the overwhelming clutter of email, providing companies with the opportunity to develop more efficient email management systems. ### Dynamic Email Content Innovations like Movable Ink's streaming server offer businesses the opportunity to create more engaging email content by incorporating dynamic, real-time elements that adapt to the recipient's location, behavior, and inventory. ## What the Inbox-ovation trend means for industry ### For Email Marketing Industry Businesses in the email marketing industry can leverage these trends to offer innovative tools for email management, optimization, and personalization. ### For Productivity Industry The productivity industry can benefit from this trend by creating customized email management and organization solutions for consumers. ### For IT Industry Technological advancements in email tools and security can benefit businesses and consumers, creating opportunities for further IT innovation and services. ## Trend signals for Inbox-ovation Trend score 1.5 out of 10, from popularity 33%, activity 6%, freshness 8%. - Popularity: 33% - Activity: 6% - Freshness: 8% ## Examples of the Inbox-ovation trend 6 featured examples from Jan 1 to Nov 14, 2011. - [Emotional Spell-Checkers](https://www.trendhunter.com/trends/tonecheck-email-editor): Be Sure to Send the Right Message with the ToneCheck Email Editor (Category: Tech) Implication: Opportunity for companies that provide services focused specifically on email communications, including software and plug-ins. - [Opulently Exclusive Email](https://www.trendhunter.com/trends/exclusive-email): An Email Account with Elite750 Will Cost You as Much as a Birkin Bag (Category: Luxury) Implication: The technology industry could explore the potential for offering exclusive email accounts to cater to the growing demand for privacy and prestige in the digital world. - [Word-Reducing Email Services](https://www.trendhunter.com/trends/shortmail): ShortMail Places a Character Limit on Your Digital Correspondences (Category: Tech) Implication: The rise of character-limited email services represents an opportunity for companies in the email industry to innovate and provide users with new ways to effectively communicate v… - [Adjustable Email Devices](https://www.trendhunter.com/trends/movable-ink-live-emails): Movable Ink Launches Service to Stream Live Content into Emails (Category: Tech) Implication: Movable Ink's technology and services present innovative opportunities for email marketers to enhance engagement and drive conversions through dynamic and live content. - [Unconventional Organization Helpers](https://www.trendhunter.com/trends/sanebox-web-app): The SaneBox Web App Keeps Your Email Uncluttered (Category: Pop Culture) Implication: Companies offering innovative solutions for managing and organizing unstructured information have the opportunity to disrupt the information management industry. - [Inbox Reminder Apps](https://www.trendhunter.com/trends/captio-app): The Captio App Makes Sending Email Reminders Easier (Category: Tech) Implication: The productivity software industry has an opportunity to develop reminder applications to help users manage their daily tasks more efficiently and easily, incorporating features l… ## Recent trend clusters - 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