# Immigrant Emphasis Artistic industries enhance their focus on the immigrant experience. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 8, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/immigrant-emphasis ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Immigrant Emphasis trend? **Immigrant Emphasis:** When much of mainstream discourse is in the business of promoting reductive beliefs about immigration, artistic industries can be seen painting nuanced and more accurate depictions of the immigrant experience. ## The consumer insight behind the Immigrant Emphasis trend For many consumers, the "counter culture" functions of art allow them to create or observe expressions and experiences that aren't always heard in the mainstream. Though there is a lot of gatekeeping in the artistic industry, there's also more room for people's voices to be heard in a way that public discourse often doesn't account for. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 26, 2017 to Nov 8, 2018 - Published: Nov 8, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Immigrant Emphasis trend ### Immigrant Representation in Art Artistic industries are representing immigrants more accurately, appealing to consumers who want to see a more nuanced perspective on migration. ### Virtual and Augmented Reality Experiences VR/AR has been effectively used in media to immerse audiences and enhance empathy, opening opportunities for businesses to create new immersive experiences. ### Subculture-Inspired Fashion Fashion brands are using different subcultures to send a message to their consumers, creating opportunities for businesses to relay their message through their work. ## What the Immigrant Emphasis trend means for industry ### For Art and Design Businesses in the art and design industry can make use of the diversifying representations of immigrants to appeal to a broader consumer base. ### For VR/AR Technology Businesses in VR/AR technology can create more immersive experiences that can enhance empathy and understanding, allowing for more memorable experiences. ### For Fashion Design Businesses can make use of different subculture elements to relay their messages to specific consumer segments, making them more relatable. ## Workshop question How could your brand positively impact local, national, or global causes via art? ## Trend signals for Immigrant Emphasis Trend score 3.6 out of 10, from popularity 33%, activity 67%, freshness 8%. - Popularity: 33% - Activity: 67% - Freshness: 8% ## Examples of the Immigrant Emphasis trend 4 featured examples from Jun 26, 2017 to Nov 8, 2018. - [Patriotic Luxurious Collections](https://www.trendhunter.com/trends/collection-1): Alexander Wang's New COLLECTION 1 Exudes American Pride (Category: Fashion) Implication: The fashion industry can incorporate immigrant heritage into their designs and embrace nostalgic American fashion trends. - [Subculture-Inspired Punk Apparel](https://www.trendhunter.com/trends/private-policy): Private Policy Challenges Asian Stereotypes in Its SS19 Capsule (Category: Fashion) Implication: Opportunity for fashion brands to embrace cultural diversity and create clothing lines that break stereotypes. - [Immigrant-Centric Mixed-Media Exhibits](https://www.trendhunter.com/trends/immigrant-identity): Space_31's 'Diaspora, Ma Homey' Explores Immigrant Identity (Category: Pop Culture) Implication: Embracing new forms of artistic expression that combine various mediums and engage audiences in unique ways. - [Mexican Migrant VR Movies](https://www.trendhunter.com/trends/vr-short-film): This VR Short Film Puts You in the Shoes of Immigrants and Refugees (Category: Pop Culture) Implication: The film industry can leverage virtual reality technology to create immersive experiences that transport viewers into different worlds and narratives, enhancing engagement and emo… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)